Responsibilities

• Ideate static & dynamic content to support key content pillars established by the Social Media Senior Manager
• Brief and collaborate with graphics and production teams to implement ideas efficiently
• Conduct and/or appear on livestreams via various platforms
• Serve as the day-to-day social page manager for CGC Cards and JSA, owning content planning, scheduling, publishing, and optimization across platforms
• Partner closely with Cards and JSA marketing leadership and stakeholders to align social content with brand priorities, campaigns, and business objectives
• Maintain content calendars and workflows for Cards and JSA, ensuring deadlines are met and cross-functional inputs are incorporated efficiently
• Post, schedule and track content performance using native platform or third-party tools
• Write high-performing social media copy with minimal editing required
• Translate complex or niche collectible knowledge into accessible, engaging posts for diverse audiences
• Use platform analytics and engagement date to optimize content types, post timing and creative decisions

Requirements

• 3-5 years of professional experience in social media content creation and publishing
• Deep understanding of, and ability to utilize, unique features & capabilities within social focused editing software, including CapCut, Edits, and Canva
• Expert-level knowledge of Instagram, TikTok, YouTube, X, Facebook, and Reddit
• Strong social copywriting skills with a proven track record of high engagement
• Deep familiarity with pop culture collectibles, especially trading cards and sports cards
• Strong understanding of social media analytics and performance optimization
• Excellent organizational skills, with the ability to manage multiple deadlines in a fast-paced environment
• Ability and willingness to travel for on-site content capture

Preferred

• Experience working in the collectibles, gaming, pop culture, or memorabilia industries
• Experience livestreaming via native and/or third-party platforms
• Experience working with content calendars, and social management or scheduling software (i.e. Hootsuite, Sprout, Sprinklr, Meltwater, Hubspot, etc.)
• Photography and lighting experience a plus