Boxed Water Is Better

Social Media Content Specialist

Holland, MI (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

Job Summary

Drive organic social strategy and execution for Boxed Water, emphasizing brand voice, partnerships, and community insights.

  • Own calendar, content creation, and publishing across platforms.
  • Must-have: 1–2 years in community management or creator/influencer work with strong writing skills.
  • Standout: End-to-end influencer partnerships and performance tracking experience.

Job Description

Responsibilities

  • Lead organic social media strategy and execution, including content calendar planning, creative production, direction, publishing, community management, and ongoing optimization.
  • Cultivate a strong understanding of Boxed Water’s brand voice and messaging
  • Develop, support, and execute creative brand partnerships that support marketing campaigns and brand initiatives.
  • Leverage insights from online communities to build brand love, optimize content, gain competitive insights, and more.
  • Create and source platform-specific content (infographics, reels, in-feed posts, etc.) for organic social channels
  • Gain insight into our audience’s preferences and craft content that grows reach and boosts engagement.
  • Own end-to-end influencer marketing (paid and gifting), including creator sourcing, vetting, contracting, content review, and performance tracking.
  • Maintain a strong understanding of social media trends, platforms, and best practices.
  • Monitor and analyze performance across social, influencer, and partnership initiatives, delivering insights and recommendation through monthly reporting.
  • Regularly review analytics to identify trends and inform strategy.

Requirements

  • 1–2 years of experience in community management and content creation (personal or professional, including creator/influencer or brand experience)
  • Strong understanding of social media platforms (Instagram, TikTok, Facebook, LinkedIn) including the ability to stay current with evolving trends and platform updates.
  • Proficiency in photography and video editing
  • Solid understanding of audience engagement on social media
  • Proficient in channel-native editing tools, like Canva, Photoshop, etc.
  • Strong writing and editorial skills
  • Able to work efficiently in a fast-paced, deadline-driven environment
  • Passion for sustainability

Social Media Content Specialist

Boxed Water Is Better · Holland, MI · Hybrid