Responsibilities

• Learn about our customers through conversations, reviews, customer support interactions, social comments, surveys and other sources of customer feedback.
• Use what you learn to develop creative ideas, hooks and content that speak to real customer needs and motivations.
• Create social content from initial idea through production and publication, with a particular focus on short form video.
• Develop and test creative across channels including Meta, Instagram, TikTok, X and LinkedIn.
• Dig into performance data to identify what’s working, what isn’t and why, then use those learnings to make the next round of creative better.
• Work closely with the marketing and product teams to use customer insights and performance learnings to develop new creative ideas, tests and opportunities to improve our products and customer experience.
• Keep a close eye on competitors, social trends and customer conversations to find new ideas and opportunities.
• Share what you’re learning with the broader team so we get smarter about our customers and what drives them to act.

Requirements

• 2 to 4 years of experience creating social content, ideally for a consumer brand.
• You’re naturally curious. You want to understand why customers behave the way they do and why some ideas work better than others.
• You have strong creative instincts and are comfortable developing your own content.
• You understand short form video and what makes people stop, watch and act.
• You’re comfortable looking at performance data, spotting patterns and using what you learn to improve your work.
• You like experimenting with different hooks, messages, formats and ideas rather than doing the same thing over and over.
• You’re hands on, move quickly and take ownership of your work.
• You care about results and want to be measured on the impact your work has, not simply how much content you produce.

Preferred

• A passion for personal finance and helping others achieve their financial goals!