Born in Yosemite, forged in Quantico and built for adventure. 5.11 is a purpose-driven lifestyle brand, rooted in performance, durability, and versatility. Since 1979, we’ve created gear and apparel for people who live life without limits, delivering gear and apparel that empower them to push boundaries every day.

 

We’re looking for a Social Content Specialist with a customer-first mindset to help build, grow, and engage our online community. This role will own day-to-day social content execution while shaping strategy across platforms. You’ll play a key role in amplifying partnerships, supporting experiential activations, engaging directly with customers, and translating insights into actionable opportunities for the business.

What You'll Do: 

• Support the creation and execution of digital campaigns tied to national and local partnerships, including amplification of experiential activations
• Support social content strategy, planning, and day-to-day execution across all platforms
• Create and/or source daily content (with a strong focus on video and authentic storytelling) for Instagram, TikTok, Facebook, YouTube, and emerging channels
• Manage community engagement across multiple platforms and tools, responding to and interacting with customers in real time
• Identify opportunities to strengthen brand direction through direct customer interaction and feedback
• Track, analyze, and report on customer sentiment and trends to inform product and marketing decisions
• Support and activate non-traditional and emerging platforms (e.g., Reddit, Snapchat, Pinterest)
• Help build scalable processes and infrastructure for social and community engagement
• Collaborate on influencer marketing programs from concept through execution
• Partner cross-functionally with marketing, retail, and customer service teams to ensure aligned messaging and execution
• Contribute to blog and content development tied to in-person events and brand storytelling
• Support reporting, data consolidation, and insight generation across digital marketing channels

What You Bring: 

• Bachelor’s degree or equivalent experience
• 3+ years of experience in social media, digital marketing, or content production
• Strong understanding of social platforms, trends, and content formats—especially short-form video
• Experience with social media management and analytics tools
• Ability to manage multiple priorities and engagement channels simultaneously
• Strong attention to detail and a customer-first approach
• Clear, concise communicator who can escalate opportunities or issues effectively
• Proven ability to collaborate across teams and functions
• Strong organizational and time management skills
• Passion for outdoor, tactical, or performance-driven lifestyles is a plus

 

 

Pay Range: $60,000-$75,000 annually plus bonus based on experience

 

5.11 offers a best-in-class benefits program including: medical, dental and vision insurance; a 401(k) program with employer match; employer-paid basic life and AD&D insurance. Additionally, employees can choose from several voluntary benefits including: Hospital Indemnity/Accident insurance; Flexible Spending Account/Health Saving Account; Employee Assistance Program; Paid Time Off/Paid Holidays/Sick Time; Casual Dress Code; and Employee Discounts.

 

*If you are a regular full-time employee working at least 30 hours per week, you and your eligible dependents may participate in 5.11’s benefits program.*

 

 

You can find out what personal information we collect, correct any inaccuracies, or ask us to delete your personal information (with some exceptions). To check out our policy, click HERE. If you want to make a request about your personal data, CLICK HERE.