Responsibilities

• Social Media Strategy and Management
• Develop and manage Tallman Equipment’s social media strategy across Meta, LinkedIn, YouTube, TikTok, and other relevant platforms.
• Use audience research, competitor activity, platform trends, and performance benchmarks to identify opportunities and build a social strategy.
• Build and maintain a content calendar aligned with company priorities, campaigns, products, services, events, customer interests, and established content pillars.
• Create platform-specific content tailored to audience behavior and best practices.
• Schedule and publish content while maintaining accuracy, consistency, and brand quality.
• Monitor comments, messages, reviews, and other audience interactions, responding timely and appropriately.
• Experiment with testing new topics, formats, posting schedules, and distribution strategies.
• Short-Form Content Creation
• Develop short-form video concepts for Instagram Reels, TikTok, YouTube Shorts, Facebook, LinkedIn, and other social platforms.

Requirements

• Professional experience in social media management, content marketing, digital marketing, communications, or a related role.
• Experience creating content for a company, organization, or professional brand.
• Strong understanding of short-form social video and the factors that drive attention, retention, engagement, and action.
• Experience using social media analytics to evaluate performance and make content recommendations.
• Strong writing, editing, and proofreading skills.
• Strong graphic design and short-form video/photo-editing skills.
• Proficiency with at least one professional graphic design platform, such as Adobe Photoshop, Illustrator, InDesign, Canva or a comparable tool, along with experience using photo or video editing software.
• Strong organizational skills and the ability to manage multiple deadlines and content requests.
• Strong attention to detail and a habit of reviewing work before publication.
• Ability to develop an idea, create the wording or scripts, capture the necessary content, and edit it into a finished social media asset.

Preferred

• Degree in marketing, communications, digital media, graphic design, or a related field.
• 2+ years of professional experience in social media management, content marketing, digital marketing, communications, or a related role.
• Experience working with a B2B, industrial, construction, manufacturing, utility, trades, or technical brand.
• Experience covering live events and creating real-time social content.
• Drone photography or videography experience or certification.

Benefits

• 401(k)
• 401(k) matching
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance