Responsibilities

• Own the company’s organic content strategy that aligns with business goals and brand growth across channels with a focus on TikTok & Instagram, including recommending content pillars and cadence
• Accelerate the reach and engagement on Instagram and TikTok
• Lead the execution of monthly content calendar including content brainstorming, editing, caption writing and post scheduling
• Ideate brand collabs based on pillars and key moments
• Build out a monthly reporting structure to share out key learnings with internal stakeholders and incorporate learnings into strategy going forward
• Concept, shoot and edit social content, including short form videos and copy, that delivers against strategy and brand tone/guardrails, while being engaging on their respective social platforms
• Comfortable in front of the camera as needed (most work likely won’t require face on camera)- eg street interviewing, in office content, etc
• Execute brand collabs and giveaways
• Partner with internal creative team to execute assets for use across social
• Partner with sales team to create retail focused content

Requirements

• 2-5 years of experience with a proven track record of growing a food brand’s presence and engagement on Instagram and TikTok
• Must be comfortable with UGC including filming, editing and being on camera
• Demonstrated experience working with video editing platforms such as CapCut, InShot, Adobe Premiere Pro
• Up to date with social media trends and what’s working and trending on TikTok and Instagram
• Experience in social media metrics and monitoring tools (I.e. Sprout Social)
• Proven ability to be a creative and innovative thinker including excellence in concepting & copywriting
• A love of all things fitness, healthy eating, and knowledge about key creators and brands in the better for you space

Preferred

• 2-5 years of experience with a proven track record of growing a food brand’s presence and engagement on Instagram and TikTok
• Must be comfortable with UGC including filming, editing and being on camera
• Demonstrated experience working with video editing platforms such as CapCut, InShot, Adobe Premiere Pro
• Up to date with social media trends and what’s working and trending on TikTok and Instagram
• Experience in social media metrics and monitoring tools (I.e. Sprout Social)
• Proven ability to be a creative and innovative thinker including excellence in concepting & copywriting
• A love of all things fitness, healthy eating, and knowledge about key creators and brands in the better for you space

Benefits

• 100% covered Health, Vision, Dental insurance (50% covered for dependents)
• 401(k) with company match
• Generous parental leave
• Flexible vacation
• Paid company holidays
• Paid sick leave
• Catered lunch in office
• Dog friendly office
• Unlimited cereal ✨ 🥣