Responsibilities

• Concept, film, edit, and publish content, including short form videos and copy, that delivers against strategy and brand tone/guardrails, bringing Magic Spoon's personality to life across Instagram and TikTok
• Must be comfortable in front of the camera as needed (most work likely won't require face on camera) - eg street interviewing, in office content, etc
• Stay on top of what’s happening online (trends, audio, cultural moments) and identify smart, timely stand-out ways for Magic Spoon to join in on the conversation
• Manage the social content calendar, including recommending content pillars and cadence, aiming to accelerate the reach and engagement on Instagram and TikTok
• Ideate and execute brand collabs and giveaways, based on pillars and key moments
• Source, brief, and manage select external creators to product content
• Launch and manage a weekly brainstorm with marketing team members to ideate, pitch and develop new content ideas
• Manage monthly social reporting, specifically around content performance insights
• Community Management - partner with CX team to infuse brand tone of voice in guidelines, as well as engage with brand content comments and DMs in a way that is on brand, positive, and timely
• Partner with TOF lead to identify influencer collabs