Social Media Content Producer at Fort | San Francisco, CA

Fort

Social Media Content Producer

San Francisco, CA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive Fort’s social content strategy and production across TikTok, Instagram Reels, and YouTube Shorts with end-to-end creative and performance optimization.

Own weekly publishing and multi-channel distribution across Fort and founder accounts.
Must-have: Strong short-form video instincts and ability to turn raw ideas into engaging social copy.
Standout: Ability to use audience data to sharpen hooks, pacing, and formats.

Job Description

Responsibilities

Own Fort’s content calendar across TikTok, Instagram Reels, YouTube Shorts, and related channels.
Film and edit (or sometimes direct a crew to film and edit) product-led, community-led, wellness-led, founder-led, and behind-the-scenes content.
Develop repeatable content formats around luxury wellness, strength training, recovery, premium health tracking, beautiful gyms, community events, product craft, and customer stories.
Turn raw footage, founder ideas, product updates, customer conversations, and event moments into strong social concepts.
Write hooks, captions, scripts, subtitles, and simple creative briefs.
Capture content at gyms, wellness spaces, events, prototype tests, community gatherings, founder workdays, and product moments.
Manage weekly publishing and help maintain a consistent Fort social voice.
Track performance and use audience insights to improve hooks, pacing, topics, formats, and distribution.
Repurpose strong ideas across Fort accounts, founder accounts, Instagram, TikTok, Shorts, email, and other channels.
Stay close to platform trends, internet language, fitness/wellness conversations, luxury wellness culture, and emerging content formats.

Requirements

4+ years of experience in social media, content production, digital storytelling, creator work, or a related field.
Experience creating content for a brand, founder, creator, hospitality group, wellness company, fitness brand, fashion/beauty brand, or premium consumer product.
Strong short-form video instincts: hooks, pacing, structure, subtitles, retention, and native platform feel.
A strong understanding of TikTok, Instagram Reels, YouTube Shorts, and how content spreads.
Excellent writing skills and the ability to turn raw ideas into clear, engaging social copy.
Strong taste across visuals, editing, storytelling, music, interiors, people, product moments, and internet culture.
Comfort filming real people and real moments without making them feel overly staged.
Ability to manage multiple content projects, timelines, drafts, feedback, publishing needs, and performance reviews.
A genuine interest in fitness, wellness, strength training, recovery, premium consumer products, hospitality, and culture.
A thoughtful approach to performance data: you know how to study what worked and turn it into better creative.

Fort

At FORTÉ (formerly AVI Systems), we design and deliver the technology that keeps people connected and the modern workplace running smoothly. With more than 50 years of expertise behind us, we bring together people, spaces, and tech to make collaboration seamless – whether you're in a meeting room, a classroom, or a global operations center. We partner with hundreds of leading technology solution providers to meet the real demands of today’s digital workplace, including: • Systems that scale with you and deliver with speed and reliability. • Tailored, innovative solutions that tackle your toughest communication and collaboration challenges Everything we deploy integrates with your IT infrastructure and just works – secure, scalable, and future-ready from the start. Considering a career at FORTE? Bring your best; build what’s next. FORTÉ isn’t just a communications and collaboration company – it’s a team of 1,400+ employee-owners who care about doing great work, together. We value the strengths people bring with them and support their growth every step of the way. With a clear mission, strong values, and a future-focused mindset, this is a place where your work matters and your career keeps moving forward. Key Stats:100% employee-owned (ESOP) $576M+ annual bookings (2025) 4,000+ projects completed annually 50+ years in the industry 1,400 employees 42 U.S. locations plus locations in Sweden, Germany and Ireland. Specialties: Audiovisual systems design and integration Hybrid workplace solutions IT-friendly Enterprise AV solutions Unified collaboration platformsMicrosoft solutions Digital media and signage solutions Broadcast solutions AI-enhanced collaboration tools Mission-critical command and control rooms Managed services

Founded in 1974

Eden Prairie, Minnesota, USA

1.3K employees (53 in marketing)

www.ourforte.com