Responsibilities

• Responsible for guiding the content marketing strategy for NGHS’s talent acquisition team, working with the PR & Marketing Department team to generate engaging and original content for job seeker audiences through social media channels, email marketing, blog and podcasts.
• Responsibilities include researching topics, publishing and promoting content, hosting live events, developing graphics and custom content, creating and managing recruitment marketing ads and reporting on performance to improve activity moving forward.
• Also responsible for guiding email marketing strategy and email design and content for NGHS.
• Working knowledge of major trends in healthcare and talent acquisition is a plus.
• Essential Tasks and Responsibilities: Responsible for guiding the content marketing strategy for NGHS, working with the PR & Marketing Department team to generate engaging and original content for our social media channels, blog and podcast so our community connects with our programs, services and culture.
• Develops and incorporates best practices in communications to ensure maximum leverage of messaging while maintaining the integrity of organizational brand guidelines and brand voice.
• Designs graphics, creates video content, and serves as primary moderator for all social accounts and groups.
• Advises effective strategies for social campaigns, maintains a post calendar, develops targeted social ads through social media platforms, all while complying with confidentiality rules, polices, and regulations.
• Monitors audience sentiment for our brand and partners with our Patient Experience department to respond to feedback quickly, demonstrating a deep understanding of customer service techniques such as empathy, patience, advocacy and conflict resolution.
• Uses analytics to measure and grow audience and determine the effectiveness of social media, blog, podcast and email marketing strategies.

Requirements

• Educational Requirements: Bachelors Degree.
• Minimum Experience: Bachelors Degree in a communication related field required, plus three (3) to five (5) years of professional experience in social media advertising and content creation for an enterprise website or a position with relatable skills.
• Must be proficient in social media content and ads management systems, Microsoft Office Suite, and Adobe Creative Suite and have effective organizational skills, demonstrated experience in diverse, creative writing, strong editing, design and layout capabilities, a basic understanding of website development and internet/intranet communications.
• Experience with HTML, CSS, WordPress, content management systems and general web content management are a plus.