Responsibilities

• Guide the content marketing strategy for NGHS’s talent acquisition team, working with the PR & Marketing Department to generate engaging and original content for job seeker audiences through social media channels, email marketing, blog and podcasts.
• Research topics, publish and promote content, host live events, develop graphics and custom content, create and manage recruitment marketing ads and reporting on performance to improve activity moving forward.
• Guide email marketing strategy and email design and content for NGHS.
• Keep up-to-date with major trends in healthcare and talent acquisition.
• Design graphics, create video content, and serve as primary moderator for all social accounts and groups.
• Advise effective strategies for social campaigns, maintain a post calendar, develop targeted social ads, while complying with confidentiality rules, policies, and regulations.
• Monitor audience sentiment for the brand and partner with the Patient Experience department to respond to feedback quickly; apply customer service techniques like empathy, patience, advocacy and conflict resolution.
• Use analytics to measure and grow the audience and determine the effectiveness of social media, blog, podcast and email marketing strategies.
• Develop training for staff and create standard processes.
• Exhibit strong interpersonal and teamwork skills; collaborate with content experts; pursue opportunities in emerging services/tools/platforms.