Responsibilities

• Own the editorial calendar—what we publish, when, and why it matters right now
• Write and edit copy across formats: social captions, campaign messaging, blog posts, and email content, with a voice that sounds unmistakably like MiiR
• Concept and create short-form video and photo content in-house when the moment calls for it—mobile-first capture, light editing, platform-native formatting; you're comfortable getting scrappy
• Repurpose and extend content across channels without it feeling recycled
• Own MiiR's daily presence across Instagram, TikTok, Facebook, LinkedIn, and Pinterest—content creation, scheduling, and community engagement alongside Customer Experience
• Manage our social commerce storefronts, including Meta Shopping and TikTok Shop: product listings, collections, and promotions
• Use social management tools to plan, publish, and report on content efficiently as programs scale.
• Understand how organic content connects to the broader marketing mix, including how social supports paid campaigns and seasonal initiatives
• Run our ambassador, creator, and influencer marketing programs end-to-end: outreach, brand-fit vetting, agreements, product sends, content deliverables, and performance reporting
• Lead our shift toward more creator-led content—identifying the right voices, giving clear creative direction, and providing actionable feedback so what they produce is true to MiiR
• Build relationships that feel like partnerships, with people who actually use and love what MiiR makes
• Surface and curate user-generated content that reflects the community we're building
• Lead and drive GTM and brand marketing campaigns. Coordinate content across product launches, seasonal campaigns, and brand initiatives- ensure everything is delivered on time and is on brand
• Partner with our Senior Director of Growth & Digital Commerce on email and SMS content; support our PR agency with story angles and assets during launches
• Track and report on social, content, and creator program performance on a regular cadence
• Translate data into clear takeaways and practical next steps—what's working, what isn't, and what we should try next
• Help manage creator and content production budgets; flag when resources aren't being used effectively

Requirements

• 4+ years of in-house social media and content marketing experience at a consumer-facing brand
• A portfolio that demonstrates strong copywriting, content strategy, and brand voice—include a link with your application
• Exceptional writing and editing: you can match a brand voice, write clearly under pressure, and self-edit without being precious about it
• Hands-on experience managing social media platforms and an editorial content calendar at scale
• Experience running influencer, creator, or ambassador programs: outreach, vetting, agreements, deliverables, and reporting
• Demonstrated experience with social commerce—Meta Shopping and/or TikTok Shop
• Proficiency with a social media management tool such as Sprout Social or Hootsuite
• Ability to create short-form video and photo content in-house: mobile capture, light editing, and platform formatting
• Strong project management; Asana experience strongly preferred
• Comfortable with analytics and performance reporting—you can interpret the data and translate it into action

Preferred

• Background in active lifestyle, outdoor, health and wellness, or purpose-driven brands is a strong plus
• Familiarity with Shopify, HubSpot, Google Analytics, or Meta Business Suite is helpful
• Asana experience strongly preferred

Benefits

• 100% employer-paid medical, dental, and vision for eligible employees
• 401(k) with company match
• Generous paid parental leave
• Flexible time off
• Monthly cell phone stipend + one-time home office setup stipend
• Hybrid work environment with flexibility and trust
• MiiR product discounts + pro deals with top outdoor brands