Responsibilities

• Develop, curate, and schedule engaging social media content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite or Buffer.
• Monitor social listening channels to gather insights on brand perception, industry trends, and customer feedback.
• Design eye-catching graphics and multimedia content using Adobe Photoshop, Illustrator, and Adobe Creative Suite to enhance campaign visuals.
• Manage social media advertising campaigns on Facebook and other platforms to boost reach and engagement through targeted advertising strategies.
• Analyze digital marketing performance metrics with Google Analytics, web analytics tools, and marketing online analytics to measure campaign effectiveness.
• Collaborate with the public relations team to ensure consistent branding and messaging across all channels.
• Conduct keyword research for SEO optimization of content and improve organic search rankings.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Track media performance analytics to refine strategies for social media management and content marketing initiatives.
• Support e-commerce efforts by creating compelling product descriptions, promotional content, and visual assets.
• Engage in relationship management by interacting with followers, influencers, and partners to foster community growth.

Requirements

• Proven experience in social media management, content creation, or digital marketing roles with a focus on social media marketing.
• Strong proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Hands-on experience with social listening tools and media performance analytics platforms.
• Familiarity with social media advertising platforms like Facebook Ads Manager.
• Knowledge of SEO best practices, keyword research techniques, and web analytics tools such as Google Analytics.
• Ability to craft engaging written content tailored for diverse audiences while maintaining brand voice.
• Experience monitoring digital marketing performance metrics to optimize campaigns effectively.
• Excellent proofreading skills with attention to detail in all published materials.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

Benefits

• Flexible schedule