Westside Build LLC

Social Media & Content Manager

Santa Monica, CA (Hybrid)

$75K/yr – $95K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end social presence and storytelling for Westside Build by turning architectural milestones into accessible content across Instagram, LinkedIn, TikTok, YouTube, and emerging platforms.

  • Social Content & Production: own strategy, daily content creation, scheduling, and behind-the-scenes storytelling with close collaboration from design and construction teams.
  • Community & Partnerships: grow followers, manage comments, DMs, and relationships with local influencers, media, and brand partners.
  • Editorial & Analytics: maintain the content calendar, track performance, and optimize by data to support recruitment, branding, and business development.

Job Description

Responsibilities
  • Develop and execute a comprehensive social media strategy across Instagram, LinkedIn, TikTok, YouTube, and other emerging platforms
  • Create, produce, and schedule daily content — including job-site photography, video walkthroughs, design reveals, time-lapses, and behind-the-scenes storytelling
  • Collaborate closely with our architecture, design, and construction teams to translate technical milestones into engaging, accessible narratives
  • Manage and grow our community of followers, responding to comments, DMs, and mentions with a consistent, on-brand voice
  • Build and maintain an editorial content calendar aligned with project milestones, company announcements, and industry moments
  • Track and report on performance analytics (reach, engagement, follower growth, lead attribution) and continuously optimize based on data
  • Identify and develop relationships with local influencers, media outlets, and brand partners relevant to construction, architecture, and home design
  • Support recruiting and employer brand efforts by showcasing our team, culture, and innovative approach to building
  • Stay ahead of social media trends, platform algorithm changes, and best practices in the construction and real estate space
  • Oversee paid social campaigns in coordination with any external marketing or agency partners
Requirements
  • 3–7 years of social media management experience
  • 2+ years of social media or marketing experience within the construction industry
  • Hands-on experience managing brand social accounts on Instagram, TikTok, and YouTube
  • Proficiency with Adobe Premiere, Photoshop, CapCut, Canva, and Final Cut Pro
  • Experience managing paid social ads alongside organic content
  • Ability to produce weekly social media KPI and performance reports
  • Experience working with content approval workflows and collaborating with business development stakeholders
  • Existing network within LA's architecture, design, or real estate communities
  • English proficiency and authorization to work in the United States
Nice_to_have
  • Bachelor's degree in Marketing or Communications
  • Familiarity with 3D rendering, digital twins, or construction tech (Revit, BIM workflows, etc.)
  • Basic graphic design skills using Canva, Figma, or Adobe Creative Suite
  • Photography skills with a quality camera setup (DSLR or mirrorless)
Benefits
  • Benefits: Health, dental, and vision insurance • Paid time off • Retirement plan options
ai_summary

Drive end-to-end social presence and storytelling for Westside Build by turning architectural milestones into accessible content across Instagram, LinkedIn, TikTok, YouTube, and emerging platforms.

  • Social Content & Production: own strategy, daily content creation, scheduling, and behind-the-scenes storytelling with close collaboration from design and construction teams.
  • Community & Partnerships: grow followers, manage comments, DMs, and relationships with local influencers, media, and brand partners.
  • Editorial & Analytics: maintain the content calendar, track performance, and optimize by data to support recruitment, branding, and business development.