Social Media & Content Manager

Responsibilities

• Develop and execute social media strategies across multiple hospitality brands, maintaining distinct brand voices and consistent engagement.
• Manage social media accounts, content calendars, publishing schedules, and community engagement across platforms including Instagram, TikTok, Facebook, and LinkedIn.
• Capture, produce, and edit high-quality photography, short-form videos, Reels, and other creative assets showcasing our properties, dining experiences, events, and destinations.
• Plan and execute organic and paid social campaigns that drive brand awareness, website traffic, hotel bookings, dining reservations, and event attendance.
• Develop and manage blog and editorial content, incorporating storytelling, local experiences, and SEO best practices.
• Collaborate with property leadership, food and beverage teams, and marketing partners to support promotions, events, seasonal campaigns, and brand initiatives.
• Identify and coordinate influencer partnerships, user-generated content, and creative collaborations that align with our brands.
• Track and analyze social media performance, engagement, audience growth, and campaign effectiveness to inform ongoing strategy.
• Travel regularly to properties for content production, photoshoots, and events, including occasional evenings and weekends.

Requirements

• 5+ years of experience in social media management, content creation, or digital marketing, preferably managing multiple brands or accounts.
• Strong portfolio demonstrating original photography, videography, video editing, copywriting, and successful social media campaigns.
• Proficiency with social media platforms, content creation and editing software, scheduling tools, and performance analytics.
• Experience managing paid social campaigns and using data to optimize engagement and results.
• Strong creative instincts, storytelling ability, and attention to detail, with the ability to adapt content to different brand identities.
• Excellent organizational and communication skills, with the ability to independently manage competing priorities and deadlines.
• Passion for hospitality, travel, food and beverage, design, and local culture.
• Ability and willingness to travel approximately 50% of the time, including occasional evening and weekend commitments.

Preferred

• Experience with influencer partnerships
• Blogging
• SEO
• Website publishing is a plus