Responsibilities

• Manage RMEF’s and OutdoorClass social media channels (Facebook, Instagram, YouTube, X, LinkedIn, and others) under direction of department leadership
• Plan, source, edit and produce engaging photos and short-form video content under the direction of department leadership for use across RMEF's and OutdoorClass’s social media platforms, website, digital communication pieces, and email marketing campaigns ensuring alignment with RMEF’s mission and brand identity
• Lead day organic social campaigns for RMEF and OutdoorClass across Meta and similar platforms
• Develop, support, and maintain a strategic, platform-specific social content calendar in alignment with revenue, marketing, and communications goals
• Monitor and report on social engagement across platforms, manage community interactions responding to comments, messages and mentions while identifying trends and opportunities for increased visibility, audience growth and engagement
• Analyze organic social content and campaign performance, providing data-driven reports and actionable insights to optimize future strategies and improve audience engagement to department leadership.
• Support outreach efforts with sponsors, influencers, and content partners in collaboration with department leadership to amplify RMEF’s and OutdoorClass’s digital presence and grow audience engagement.
• Collaborate cross-functionally with internal teams to support integrated campaigns and consistent messaging across digital channels.
• Assist in identifying emerging social media trends, platform updates, and audience engagement while supporting the development of social media best practices, workflows, and content standards to improve efficiency and consistency across platforms.

Requirements

• Bachelor's degree in marketing, communications, digital media, journalism, public relations, or a related field preferred (equivalent combination of education, job-related training and experience may be considered)
• Three to five years of professional experience in overseeing social media platforms for a brand or organization
• Strong portfolio demonstrating expertise in creating and leading impactful social media content strategies that specialize in short-form video and compelling digital storytelling
• Must be able to present self in a professional manner and effectively communicate to and develop relationships with a wide range of individuals, including staff, corporate partners, volunteers, members and other RMEF customers
• Skilled at initiating and coordinating photo, video, and graphic content production projects by collaborating effectively with brand communications, creative and marketing teams
• Expertise in digital scheduling and analytics tools (e.g., Meta Business Suite, Agorapulse, Klaviyo, Wrike, Google Analytics, etc.) to optimize content reach and engagement
• Proficient in advanced video- and photo-editing software, including Adobe Premiere Pro, After Effects, Photoshop, Lightroom, Figma and Canva, with a focus on producing high-quality, mission-aligned content
• Continuously applies knowledge of digital marketing principles, SEO, and CMS platforms to improve content visibility and user experience
• Exceptional verbal and written communication skills, proactively crafting clear, persuasive, and accurate messaging for diverse audiences
• Highly organized and adaptable, consistently prioritizing tasks to meet deadlines while driving collaboration and innovation in a fast-paced, team-oriented environment