Responsibilities

• Social Strategy & Planning: Make sure we’re showing up consistently, creatively, and on-brand
• Develop and execute a cohesive social media strategy aligned with brand and business goals
• Collaborate with the Director of Marketing to align social content with product launches, campaigns, and brand storytelling
• Identify opportunities to create cultural relevance and drive organic growth
• Content Calendar & Execution: Create and manage a social calendar that ties together product drops, campaigns, and brand storytelling
• Keep things organized but stay flexible enough to jump on opportunities in real time
• Ensure consistent posting cadence and high-quality execution
• Content Development: Work with internal and external creatives, athletes, and jortbags to produce content
• Jump in yourself when needed. Whether that’s writing captions, editing clips, or pulling together a quick post
• Keep the bar high but move fast
• Community Engagement: Manage DMs and comments to create a personalized, responsive brand experience
• Actively engage with the community to build loyalty and deepen relationships
• Identify and elevate user-generated content and brand advocates
• Performance & Optimization: Track, analyze, and report on social media performance metrics
• Translate insights into actionable recommendations to improve engagement and growth
• Continuously test, learn, and iterate on content strategy