Responsibilities

• Social Strategy & Planning - Make sure we’re showing up consistently, creatively, and on-brand
• Develop and execute a cohesive social media strategy aligned with brand and business goals
• Collaborate with the Director of Marketing to align social content with product launches, campaigns, and brand storytelling
• Identify opportunities to create cultural relevance and drive organic growth
• Content Calendar & Execution - Create and manage a social calendar that ties together product drops, campaigns, and brand storytelling
• Keep things organized but stay flexible enough to jump on opportunities in real time
• Ensure consistent posting cadence and high-quality execution
• Content Development - Work with internal and external creatives, athletes, and jortbags to produce content
• Jump in yourself when needed. Whether that’s writing captions, editing clips, or pulling together a quick post
• Keep the bar high but move fast
• Community Engagement - Manage DMs and comments to create a personalized, responsive brand experience
• Actively engage with the community – build genuine relationships, connect through comments, DMs, events, and athlete relationships
• Identify and elevate user-generated content and brand advocates
• Performance & Optimization - Track, analyze, and report on social media performance metrics
• Translate insights into actionable recommendations to improve engagement and growth
• Continuously test, learn, and iterate on content strategy

Requirements

• 3–5+ years of experience managing social media for a brand (preferably in apparel, lifestyle, or consumer goods)
• Strong instincts for content –what grabs attention and what falls flat
• Deep understanding of Instagram, TikTok, and internet culture
• Organized enough to run a calendar, but flexible enough to pivot when necessary
• Willing to get your hands dirty and figure things out
• Strong communication skills and a deep understanding of brand voice
• Passion for storytelling, community building, and brand building
• Experience working with athletes, creators, or ambassadors