Responsibilities

• Building social strategies and content calendars that tie into campaigns, cultural moments, and brand goals — basically, knowing what to post, when, and why
• Creating content that stops the scroll: copy, graphics, short-form video, and platform-native storytelling (you know the difference between a TikTok and an Instagram Reel, and so does your content)
• Getting hands-on at activations, events, and experiential moments — shooting and producing content in real time
• Owning day-to-day publishing, scheduling, and community management across platforms
• Staying plugged into trends, platform updates, and culture before everyone else catches on — and turning that into strategy
• Teaming up with account, PR, and creative folks to make sure every story lands across earned, owned, shared, and influencer channels
• Writing copy that flexes across platforms, audiences, and campaign goals
• Managing influencer and creator partnerships — from content approvals to performance reporting
• Digging into analytics to figure out what's working, what's not, and what to do next
• Running competitive audits and social listening to spot opportunities before they're obvious

Requirements

• 3–5+ years in social media, content creation, or digital marketing (agency experience is a big plus)
• A track record of building social strategies that actually drove results — bonus points if it was for lifestyle, luxury, travel, hospitality, or food & bev brands
• Writing skills that flex between brand voices without losing your edge
• Confidence creating content yourself — photography, short-form video, platform-native edits, all of it
• Fluency across Instagram, TikTok, LinkedIn, YouTube, Facebook, and whatever's next
• Comfort with tools like Sprout Social, Hootsuite, or Loomly, plus Canva, Adobe Creative Suite, CapCut, and PowerPoint
• A solid grasp of analytics, paid social, and what good performance reporting actually looks like
• Strong organizational skills — you can juggle five things and still hit deadlines
• Great communication and collaboration energy
• An eye for detail that borders on perfectionism (in the best way)

Nice to Have

• Have agency experience and know how that world moves
• Live and breathe social culture, trends, and digital innovation
• Have a strong visual eye, especially for luxury and lifestyle storytelling
• Have worked with influencers and creators before
• Are down to show up at events with a camera in hand
• Bring a proactive, "I've got an idea" energy to every project
• Stay endlessly curious about media, culture, and what makes people tick