Responsibilities

• Building social strategies and content calendars that tie into campaigns, cultural moments, and brand goals — basically, knowing what to post, when, and why
• Creating content that stops the scroll: copy, graphics, short-form video, and platform-native storytelling (you know the difference between a TikTok and an Instagram Reel, and so does your content)
• Getting hands-on at activations, events, and experiential moments — shooting and producing content in real time
• Owning day-to-day publishing, scheduling, and community management across platforms
• Staying plugged into trends, platform updates, and culture before everyone else catches on — and turning that into strategy
• Teaming up with account, PR, and creative folks to make sure every story lands across earned, owned, shared, and influencer channels
• Writing copy that flexes across platforms, audiences, and campaign goals
• Managing influencer and creator partnerships — from content approvals to performance reporting
• Digging into analytics to figure out what's working, what's not, and what to do next
• Running competitive audits and social listening to spot opportunities before they're obvious

Requirements

• 3–5+ years in social media, content creation, or digital marketing (agency experience is a big plus)
• A track record of building social strategies that actually drove results — bonus points if it was for lifestyle, luxury, travel, hospitality, or food & bev brands
• Writing skills that flex between brand voices without losing your edge
• Confidence creating content yourself — photography, short-form video, platform-native edits, all of it
• Fluency across Instagram, TikTok, LinkedIn, YouTube, Facebook, and whatever's next
• Comfort with tools like Sprout Social, Hootsuite, or Loomly, plus Canva, Adobe Creative Suite, CapCut, and PowerPoint
• A solid grasp of analytics, paid social, and what good performance reporting actually looks like
• Strong organizational skills — you can juggle five things and still hit deadlines
• Great communication and collaboration energy
• An eye for detail that borders on perfectionism (in the best way)
• Nice-to-have: Have agency experience and know how that world moves

Preferred

• Have agency experience and know how that world moves
• Live and breathe social culture, trends, and digital innovation
• Have a strong visual eye, especially for luxury and lifestyle storytelling
• Have worked with influencers and creators before
• Are down to show up at events with a camera in hand
• Bring a proactive, "I\'ve got an idea" energy to every project
• Stay endlessly curious about media, culture, and what makes people tick

Benefits

• We offer a comprehensive benefits package designed to support life both in and out of the workplace, including medical, dental, and vision insurance, as well as a variety of supplemental options like life, disability, and even pet insurance.
• We also provide a 401(k) retirement plan, generous PTO, and commuter benefits to help make the everyday easier.
• We enjoy a hybrid work schedule (subject to change) and have access to great perks within our home at Studio at Rockefeller Center, including exclusive merchant discounts, access to events (TODAY Concert Series, Tree Lighting), weekly programming, and more.
• We believe in creating a culture where people feel valued, connected, and inspired. That’s why we offer team tastings, professional development and other thoughtful perks that bring joy to the workday and foster camaraderie across the agency.