Responsibilities

• Content Creation: Script, shoot, and edit high quality short form video content (Reels/TikToks) that highlights our "waterproof & everyday" brand promise.
• Strategy & Planning: Own the social media calendar across Instagram, TikTok, Pinterest, and LinkedIn, ensuring a consistent and elevated brand voice.
• Community Engagement: Manage daily interactions, respond to DMs/comments, and foster a genuine connection with our Nikki Smith community.
• Influencer & Partnerships: Identify and outreach to influencers and brand partners that align with our aesthetic to drive brand awareness and pipeline.
• Trend Spotting: Stay ahead of social trends, audio, and platform updates, pivoting quickly to keep the brand relevant and "top of mind."
• Analytics: Track and report on key performance metrics (engagement, reach, conversion), using data to optimize future content and campaigns.
• On-Site Coverage: Capture "behind-the-scenes" content at retail launches, trade shows, and in studio production days.

Requirements

• 2–4 Years of Experience in social media management or content creation, preferably in jewelry, fashion, or a high growth consumer brand.
• A "Design-First" Mindset: You have a keen eye for layout, lighting, and styling jewelry. You know what makes a grid look cohesive and premium.
• The Start-Up Mentality: You are a self starter who doesn\'t wait for a task list. You see a content opportunity and you grab your camera.
• Data Driven: You love a viral moment, but you care more about what the data says regarding long term growth and customer retention.
• Adaptability: You thrive in a fast paced environment and can shift from strategic planning to hands-on execution in a heartbeat.
• Email & SMS Strategy: Experience with Klaviyo is a major plus. We’re looking for someone who can help us bridge the gap between social engagement and inbox conversions through well designed, strategic email flows.