La Lumiere New York

Social Media & Content Manager

Austin, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and execute La Lumiere's short-form social content, shaping daily stories, weekly reels, and trend-driven campaigns across Instagram and TikTok to drive authentic engagement and measurable momentum.

  • Voice and ownership over Stories, Reels, and trend-driven content with cross-platform momentum.
  • Batch-create templates, calendars, and trend-led ideas to sustain a 2–3 week cadence and cohesive brand storytelling.
  • Collaborate on launches and seasonal themes, and contribute social metrics and highlights to the marketing deck.

Job Description

Responsibilities

  • Post 10 Instagram stories daily showcasing products, behind-the-scenes moments, customer content, and brand lifestyle
  • Create and post 2-3 Reels per week on Instagram and TikTok — a mix of product-focused, trend-driven, and lifestyle content
  • Build and maintain reusable story templates and recurring content themes to batch-create in advance
  • Tap into current trends on Instagram and TikTok and adapt them quickly for La Lumiere
  • Respond to DMs and comments daily without needing reminders
  • Engage authentically with customer posts, tags, and stories
  • Reshare customer content and UGC to stories
  • Maintain a content calendar planned at least 2-3 weeks in advance
  • Contribute twice monthly to the La Lumiere marketing deck with organic social metrics, wins, and engagement highlights
  • Keep an up to date list of Instagram and TikTok trends for ongoing content ideas

Requirements

  • Based in Austin, TX
  • Strong content creation skills: you can shoot, edit, and post confidently on your own
  • Genuine passion for fashion, apparel, jewelry, and accessories
  • Deep fluency in Instagram and TikTok: you know what's trending before it peaks
  • Proactive and organized: you manage your own calendar and don’t wait to be told what to post
  • Experience with Canva, CapCut, or similar, photo and video editing tools
  • Familiarity with scheduling and analytics tools (HeyOrca, Later, Planoly, or similar)
  • Experience (but not reliance on exact output!) using Claude, ChatGPT or other AI tools for content ideation, video storyboarding, hook ideas, etc.