Responsibilities

• Own and execute strategies across key social platforms (Meta, TikTok, YouTube, Pinterest) managing a portfolio of 3-4 brands with a focus on growth, engagement, and impact
• Concept, shoot, and edit social-first content across photography and video, translating raw assets into platform-native and breakthrough formats
• Co-manage content calendar, ensuring strategic support for campaigns, launches, and key brand moments
• Identify and monitor current/emerging social trends and cultural moments, applying strong judgment to determine when participation adds value
• Bring structure and consistency to always-on social content streams, shifting execution from reactive to planned and intentional
• Define, track, and analyze performance across platforms, leveraging data to optimize content, guide strategy, and identify growth opportunities
• Manage scheduling and publishing platforms to ensure consistent, timely content delivery
• Partner with cross-functional teams to inform content strategies based on insights, ensuring holistic storytelling cross-touchpoint
• Partner with the Influencer Manager to ensure impactful creator collaborations are prioritized and aligned with the overall social strategy
• Integrate AI into the creative process to scale ideation and copy development while preserving creative control
• Own brand voice and creative standards across all social output, maintaining consistency in tone and messaging
• Enforce brand safety protocols including content approval and social escalation processes for any sensitive moments
• Maintain organization and management of social assets, keeping content properly organized via DAM systems
• Oversee community management alongside a coordinator, fostering consistent and positive two-way engagement with audiences on social media
• Act as a mentor to the Social Media Coordinator, supporting development, prioritization, and consistent execution quality

Requirements

• Travel to key events is not required as a must-have, but travel may be required up to 20 days per year (contextual from description).

Preferred

• 5 years of experience in social media management and content creation
• Deep expertise across core social platforms (Meta, TikTok, Pinterest, YouTube), including a strong understanding of content creation/formats, platform algorithms, and emerging trends
• Experienced content creator with comfort working both behind and in front of the camera
• Experience mentoring or developing direct reports
• Experience managing social accounts with established audiences, ideally within fashion, lifestyle, or retail with a passion for culture and social storytelling
• Strong experience producing short-form video, lifestyle imagery, and platform-optimized content
• Proficiency in tools such as Brandwatch, Meta Business Suite, TikTok Analytics, and GA4, with a strong ability to analyze data, derive insights, and inform strategy
• Expertise in social and creative production tools, including content scheduling platforms and industry-standard design and video editing software (e.g., Adobe Creative Suite, CapCut, Canva)
• Proven ability to collaborate with diverse cross-functional partners across levels and areas of expertise
• Passion for fashion, storytelling, and the bridal industry, with a strong understanding of the customer journey from inspiration to purchase
• Knowledge of paid social and how organic social content connects to broader media