Responsibilities

• Manage and grow First Weber’s corporate social channels (Instagram, Facebook, LinkedIn, TikTok, YouTube).
• Produce original content: short-form video, photos, stories, reels, and graphics.
• Develop monthly content calendars and platform-specific strategies.
• Write captions and messaging that reflect the First Weber brand voice.
• Support agents with coaching, scripts, ideas, and simple on-site content sessions.
• Create easy tools and templates to help agents elevate their own content.
• Track performance, identify trends, and recommend improvements.
• Support paid social efforts: boosting, targeting basics, and ad-ready content.
• Partner with marketing leadership to maintain message consistency and brand standards.
• Perform any additional responsibilities as requested or assigned.

Requirements

• Bachelor’s degree in marketing, communications or related field; or equivalent experience.
• Proven experience managing social media for a brand or organization.
• Strong creator skills: shooting, editing, and producing social-ready content.
• Confident writer with a modern, relatable voice.
• Comfortable working with agents and guiding on-camera presence.
• Ability to operate independently, stay organized, and deliver quickly.
• Strong awareness of social trends and platform best practices.
• Experience with paid social and ad platforms a plus.
• Strong computer skills and business acumen.
• Excellent oral and written communication skills, including presentation skills.