Responsibilities

• Own the strategic direction and platform-specific plans for social channels.
• Develop platform strategies for Instagram, Facebook, TikTok, LinkedIn, and other platforms as identified.
• Identify opportunities to grow audience reach, engagement, and community participation.
• Ensure social content reflects the Holganix brand voice and priorities.
• Guide how farmer stories, campaigns, and field content translate to social formats.
• Work with the Video Producer to adapt strong video storytelling for social formats.
• Review and edit captions and posts to maintain brand tone.
• Oversee publishing cadence and channel consistency.
• Coordinate social content from sales and agronomy team field contributions.
• Explore relationships with brand ambassadors and industry influencers.

Requirements

• 4–7 years of experience in social media strategy, content marketing, digital marketing, or related role.
• Experience analyzing social media performance metrics and using insights to improve content strategy.
• Strong writing and editing skills with a consistent brand voice across posts and captions.
• Experience reviewing and guiding content created by others, including non-marketing team members.
• Comfortable collaborating across marketing teams, creative partners, and external agencies.

Preferred

• Experience with Hubspot and Monday.com.
• Experience with agriculture, rural brands, ag media, or farmer audiences.
• Experience collaborating with video teams or producing short-form social video content.
• Familiarity with influencer or brand ambassador programs.
• Experience working with paid media teams or agencies.