Drive content strategy and production across brands, aligning calendars, assets, and video output with marketing priorities and leadership goals.

Responsibilities

• Build and manage content calendars across brands
• Align content with product launches, campaigns, and sales initiatives
• Identify opportunities for new content and repurposing existing assets
• Provide direction to the Video Content Producer on: - What to film - Format and structure - Messaging and hooks - Ensure content aligns with marketing strategy
• Design: - Social media graphics - Carousel posts - Promotional assets - Maintain brand consistency across all visuals
• Manage posting across Instagram, LinkedIn, TikTok, and YouTube
• Upload and organize content on website and Clinician Advisors platform
• Ensure content is properly formatted, titled, and tagged
• Build and maintain a structured video content library
• Tag, categorize, and organize assets for reuse
• Ensure content is accessible and usable across teams
• Turn one piece of content into multiple assets
• Identify opportunities within existing content library
• Work with Video Producer to maximize content output
• Track content performance
• Identify high-performing content
• Adjust strategy based on data
• Utilize AI tools for: - Content planning and ideation - Caption and copy generation - Repurposing and automation - Continuously improve speed and output using modern tools
• Work closely with Video Producer and Director of Marketing
• Align with leadership and sales team on messaging and priorities

Requirements

• 2–4+ years in social media or content roles
• Strong understanding of platform strategy
• Graphic design experience (Canva, Adobe, or similar)
• Highly organized and detail-oriented

Preferred

• Experience managing multiple brands preferred