Responsibilities

• Own and manage the social content calendar across Instagram, TikTok, and other digital channels, aligning content with broader brand, retail, and marketing initiatives.
• Concept, shoot, edit, and publish social-first content including short-form video, photography, interviews, store moments, events, product storytelling, founder-led content, and trend-driven formats.
• Capture the energy of the Happier Grocery community and in-store experience in a way that feels authentic, elevated, and culturally relevant.
• Write compelling, concise, on-brand copy across social media, email, and other owned channels.
• Stay deeply tapped into trends, platform behavior, emerging creators, food/wellness culture, and evolving consumer habits — proactively bringing fresh ideas to the table.
• Manage community engagement across platforms, fostering conversation and building meaningful relationships with our audience.
• Partner closely with the creative, culinary, operations, and leadership teams to ensure consistency across all customer touchpoints.
• Track performance metrics and translate insights into actionable recommendations that improve engagement, growth, and conversion.
• Help evolve Happier Grocery’s overall digital voice, visual language, and content strategy as the brand grows.

Requirements

• 2–4+ years of experience in social media, content creation, brand marketing, or creative strategy - ideally within food, hospitality, wellness, fashion, or lifestyle brands.
• Strong creative eye with experience shooting and editing short-form video and photography for social platforms.
• Excellent copywriting and storytelling skills with a strong understanding of tone and brand voice.
• Deep understanding of Instagram, TikTok, and social platform trends, formats, analytics, and best practices.
• Experience using tools such as Adobe Creative Suite, Canva, CapCut, Dash Hudson, or similar editing/scheduling platforms.
• Highly organized and self-directed, with the ability to manage multiple projects in a fast-paced environment.
• Collaborative, proactive, and excited to build alongside a growing brand.
• passion for food, culture, wellness, hospitality, and community-building.
• Bonus: ability to move quickly while maintaining a high standard of taste and craft across social assets.