Social Media and Content Manager

Bozeman, MT (On-site)

$60K/yr – $75K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end social content engine for an outdoor brand, turning field shoots into timely, platform-tailored video and photo assets while ensuring publishing cadence and on-brand storytelling.

  • Own content calendar and scheduling across Instagram, TikTok, Facebook, and YouTube to drive consistent posting and engagement.
  • Coordinate with marketing and creators to capture, edit, and publish assets for campaigns, launches, and events.
  • Enable rapid ad creative production for Meta ads and UGC-style content that feels native.

Job Description

Responsibilities

  • Film short-form content using an iPhone and basic camera equipment
  • Capture product photography and lifestyle imagery in the field
  • Edit videos for: Instagram Reels, Facebook, TikTok, YouTube Shorts, Long-form YouTube videos, Paid Meta ads
  • Create and organize a consistent content calendar
  • Create a general annual content schedule for known sales, product launches, peak season, etc.
  • Coordinate with team members (Amy, Andy, Brian, Chase, etc.) to schedule content capture opportunities
  • Help ensure content is always being generated and published consistently
  • Manage GlueTread’s social media accounts day-to-day
  • Schedule and publish posts across platforms
  • Respond to comments and direct messages

Requirements

  • Comfortable filming high-quality content on an iPhone
  • Basic experience using DSLR or mirrorless cameras (helpful but not required)
  • Experience editing videos in tools like:
  • CapCut
  • Premiere Pro
  • Final Cut
  • Canva
  • Figma
  • Similar platforms
  • Strong understanding of Instagram, Facebook, TikTok, and YouTube
  • Organized and self-motivated
  • Comfortable working independently and moving quickly
  • Good communication skills and ability to coordinate with a team

Preferred

  • Familiarity with AI tools for content creation, caption writing, brainstorming, editing, or workflow efficiency
  • Interest in off-roading, overlanding, hunting, powersports, farming, or outdoor recreation
  • Photography experience
  • Copywriting or caption-writing experience
  • Experience with Meta ads or social analytics

Benefits

  • Paid travel for company events
GlueTread logo

GlueTread

GlueTread combines innovative adhesives with pre-cut rubber that allows customers to add new tread to old tires. We specialize in off-road tire tread for ATVs, UTVs, golf carts and tractors.

Founded in 2018
Hiram, Ohio, USA
6 employees (2 in marketing)

Traffic Signals

Monthly Visitors
22.6K
Monthly Google Ads Budget
$664
Traffic Source Mix
Search
38%
Direct
45.9%
Referral
4.2%
Social
9.9%
Paid
1.9%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
2 (33% of company)