Responsibilities

• Own the day-to-day execution of content and social media presence
• Work closely with the CMO and team to bring content ideas to life
• Manage social channels, capture content in the field, and keep GlueTread consistently active across social media, paid ads, email, and YouTube
• Content Creation & Production: film short-form content using an iPhone and basic camera equipment; capture product photography and lifestyle imagery in the field; edit videos for Instagram Reels, Facebook, TikTok, YouTube Shorts, long-form YouTube videos, and paid Meta ads; create and organize a consistent content calendar; coordinate with team members to schedule content capture opportunities; ensure content is generated and published consistently
• Social Media Management: manage social media accounts day-to-day; schedule and publish posts; respond to comments and direct messages; engage with relevant communities; stay on trends; bring fresh content ideas regularly
• Paid Ad Content Support: work with CMO to execute creative concepts for Meta ads; capture and edit ad creatives; help produce UGC-style content; organize and maintain creative asset libraries
• Email & Marketing Content: capture photo assets for email campaigns; assist with visual storytelling for promotions, launches, and product education; maintain consistent branding across customer touchpoints
• Event Coverage: travel to approximately 2–3 events per year; capture content at expos, trail rides, industry events, and customer experiences; produce social coverage during events for social media and email marketing

Requirements

• Comfortable filming high-quality content on an iPhone
• Basic experience using DSLR or mirrorless cameras
• Experience editing videos in CapCut
• Experience editing videos in Canva
• Experience editing videos in Figma
• Similar platforms
• Strong understanding of Instagram, Facebook, TikTok, and YouTube
• Organized and self-motivated
• Comfortable working independently and moving quickly
• Good communication skills and ability to coordinate with a team

Preferred

• Familiarity with AI tools for content creation, caption writing, brainstorming, editing, or workflow efficiency
• Interest in off-roading, overlanding, hunting, powersports, farming, or outdoor recreation
• Photography experience
• Copywriting or caption-writing experience
• Experience with Meta ads or social analytics

Benefits

• Quarterly profit sharing
• 401(k) Match
• Dollar-for-dollar match up to 3%
• 50 cents on the dollar up to 5%
• Paid travel for company events