Social Media Content Manager

New York City, NY (On-site)

$75K/yr - $90K/yr (Est.)Mid Level2+ years expFull time

Posted 2 days ago

Job Summary

Own the end-to-end storytelling and content program for G-III, from sourcing internal narratives to publishing across social and external channels, while maintaining editorial quality and audience-specific messaging.

  • Lead editorial calendar and publishing across internal and external channels
  • Collaborate with executives and cross-functional teams to surface and tell key company stories

Job Description

Responsibilities

  • Develop, write, and edit compelling content that brings G-III's brands, people, culture, business priorities, and company initiatives to life.
  • Identify and develop stories from across the organization, translating business updates, milestones, employee experiences, and company initiatives into engaging narratives.
  • Write and edit content for internal and external platforms, including articles, profiles, executive communications, social media, website content, newsletters, and other corporate channels.
  • Apply a strong editorial lens to company communications, ensuring content is clear, concise, engaging, and appropriate for its intended audience.
  • Adapt stories and messaging across platforms and formats to ensure content is relevant to each audience and channel.
  • Manage day-to-day content development and publishing across corporate social media channels, primarily LinkedIn and Instagram.
  • Develop platform-specific copy and content that strengthens G-III's external presence and tells a consistent and compelling company story.
  • Maintain and manage the social media calendar in partnership with internal stakeholders.
  • Identify opportunities to participate in relevant cultural, fashion, industry, and company conversations.
  • Monitor social media performance and use channel insights to continuously improve content, formats, and storytelling.

Requirements

  • Bachelor's degree in Communications, Journalism, English, Marketing, or a related field preferred.
  • 2–3 years of experience in content, editorial, communications, journalism, social media, or a related field.
  • Exceptional writing, editing, and proofreading skills with strong editorial judgment and storytelling ability.
  • Experience developing content for digital and social media platforms.
  • Hands-on experience supporting or managing corporate or brand social media channels.
  • Ability to translate business information into clear, accessible, and engaging content.
  • Strong interviewing, research, and story-development skills.
  • Strong project management skills with the ability to manage multiple priorities and deadlines.
  • Experience collaborating with executives, business leaders, and cross-functional teams.
  • Understanding of social media analytics and the ability to use performance insights to inform content decisions.

Preferred

  • Portfolio or writing samples demonstrating content development and storytelling experience preferred.

Benefits

  • Competitive salary
  • Comprehensive benefits including medical, dental, vision, and 401(k)
  • PTO and company holidays
  • Employee discounts
G-III Apparel Group logo

G-III Apparel Group

2.4 Glassdoor

ABOUT USG-III excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands, including some of the most sought-after names in global fashion, our success is driven by our team’s entrepreneurial spirit and our deep relationships across the industry.WORK WITH USG-III’s success comes from our drive and dedication to delivering fashion for our customers. Each member of the team brings a unique point of view that adds something special to our company and the product we create.Since being founded in 1956, we have been committed to growing intergenerationally, with incredible talent that has a vision for the future of fashion and apparel. Combined with experienced leadership, we believe that cultivating a new generation of employees is critical to redefining what it means to offer exciting and fresh product that truly connects with today’s consumer. This spirit of innovation has grown our business and is essential to the next phase of our company.BRANDSWe own and license a portfolio of leading fashion brands including: DKNY, Karl Lagerfeld Paris, Donna Karan, Vilebrequin, Sonia Rykiel, G.H. Bass, Bass Outdoor, Andrew Marc, Eliza J, G-III Sports, Calvin Klein, Tommy Hilfiger, Cole Haan, Dockers, Guess, Kenneth Cole, Levi’s, Vince Camuto, Margaritaville and more.

Founded in 1956
USA
3.5K employees (727 in marketing)
37% recommend to a friend
38% CEO approval

Salaries

SalaryGuide estimate

$75K/yr – $90K/yr

Modelled from 18 comparable roles.

See all G-III Apparel Group salaries

Marketing Team

Marketing Team Size
304 (9% of company)
Median Career Experience
6 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
26.5K
Traffic Source Mix
Search
38.1%
Direct
48.8%
Referral
7.3%
Social
3.6%
Paid
1.7%

Headcount Trend

Current headcount: ~3.5K

Recent News

G-III Apparel Group logo

Social Media Content Manager

G-III Apparel Group · New York City, NY · On-site