Responsibilities

• Lead and execute social strategy across Instagram, TikTok, Pinterest, YouTube, and emerging platforms
• Create and oversee all content (Reels, TikTok, Stories, photography, video, copy)
• Own the content calendar—aligning storytelling with product drops, inventory, and growth goals
• Manage the visual identity across the grid, campaigns, and daily content
• Drive follower growth, engagement, and community interaction
• Lead influencer outreach, collaborations, and UGC strategy
• Partner with e-commerce on launches, email, and conversion-driven content
• Track performance weekly and optimize based on what’s working

Requirements

• 3–5 years building or managing social for a fashion, lifestyle, or DTC brand
• Strong visual point of view and deep understanding of brand aesthetic
• Know how to create content that feels native to each platform (especially IG + TikTok)
• Experience growing accounts and improving engagement (not just posting)
• Highly proactive—you bring ideas, not just execution
• Thrive in a fast-moving, founder-led environment

Preferred

• Photography or videography skills
• Strong editing instincts (CapCut, Premiere, etc.)
• Experience with influencer/creator partnerships
• Background in fashion or coastal/lifestyle brands

Benefits

• Direct access to founders and real creative ownership
• Opportunity to shape the voice and visual identity of a growing brand
• Based in Venice, rooted in coastal culture
• Mission-driven: 1% of sales donated to ocean conservation