Responsibilities

• Partner with the Director of Social Media & Influencer Marketing to execute Effy’s organic social media strategy across all platforms.
• Own and manage the organic social content calendar, ensuring alignment with brand priorities, product launches, seasonal campaigns, and key business initiatives.
• Conceptualize innovative content ideas, campaigns, recurring series, and storytelling opportunities that strengthen the Effy brand and drive engagement.
• Stay ahead of social media trends, emerging platforms, creators, and cultural moments, identifying opportunities to keep the brand relevant and culturally connected.
• Coordinate with internal teams, agencies, photographers, influencers, and creative partners to deliver high-quality content on schedule.
• Schedule and publish content across all social channels while maintaining a consistent brand voice and elevated visual identity.
• Collaborate closely with Product, PR, Creative, E-commerce, and Marketing teams to support launches, campaigns, and brand initiatives.
• Partner with the paid social team to develop creative informed by organic performance and apply paid learnings to future organic content.
• Build relationships with platform partners, including Instagram and TikTok, to stay informed on new features, best practices, and growth opportunities.
• Track, analyze, and report on social media performance, preparing regular reports and executive presentations that provide actionable insights and recommendations.

Requirements

• 3-5+ years of experience managing social media for a consumer-facing brand, preferably in luxury, fashion, beauty, jewelry, or lifestyle.
• Proven ability to identify trends and translate them into successful social content and campaigns.
• Experience managing content calendars and overseeing cross-functional content production.
• Strong understanding of Instagram, TikTok, Pinterest, YouTube, Facebook, and emerging platforms.
• Experience managing and developing creative talent.
• Strong analytical skills with experience using social media analytics and reporting tools to measure performance and inform recommendations.
• Exceptional organizational, communication, and project management skills.
• Proficiency in Sprout Social or similar social media management platforms, along with PowerPoint, Google Slides, and Excel.