Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
• Create compelling, high-quality content including graphics, videos, photography, and written posts that resonate with target audiences.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and optimize content delivery.
• Conduct social listening to track brand mentions, industry trends, and audience sentiment to inform content strategies.
• Analyze social media performance metrics using tools like Google Analytics and social media analytics platforms to measure campaign effectiveness and refine tactics.
• Collaborate with marketing teams to integrate social media campaigns with broader digital marketing initiatives such as SEO, email marketing, and paid advertising like Facebook Ads.
• Maintain consistent branding across all channels while engaging with followers through comments, messages, and relationship management efforts.
• Stay updated on the latest social media trends, platform updates, and best practices to keep our strategies fresh and impactful.
• Support public relations efforts by crafting press releases or media content that align with our brand voice.

Requirements

• Proven experience in social media management and content creation within a digital marketing environment.
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator; experience with Adobe Creative Suite is highly desirable.
• Strong understanding of social media platforms’ algorithms, features, and advertising options including Facebook Advertising campaigns.
• Skilled in media editing tools for video editing and photo enhancement to produce engaging multimedia content.
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and marketing online analytics for performance monitoring.
• Excellent written communication skills with an eye for proofreading and content writing that captivates audiences.
• Ability to analyze social media data to generate insights on campaign performance and audience engagement—familiarity with social listening tools is a plus.
• Experience in relationship management—building connections with influencers, partners, or community members is advantageous.
• Strong organizational skills to manage multiple projects simultaneously while adhering to deadlines.
• A passion for digital marketing trends coupled with a proactive approach toward continuous learning in the ever-evolving social media landscape.