Responsibilities

• Develop and execute a corporate social media strategy while expanding our digital footprint and oversee our social communications efforts.
• Create, curate, and schedule engaging, brand-aligned content (text, images, short-form video) daily.
• Monitor social media channels for trends, mentions, and community engagement, fostering conversations with our audience.
• Analyze performance metrics (KPIs) to refine strategies and produce reports on social media ROI and engagement.
• Act as the first line of defense in brand management, handling customer inquiries and social listening.
• Play a critical role in supporting Sales, Marketing and Recruitment efforts through strategic brand promotion via digital and social media.
• Research, write, and edit high-quality blog posts and articles for the company website to increase organic traffic.
• Draft company website copy, and press releases as required.
• Develop an editorial calendar for blog and social content, ensuring consistent publishing schedules.
• Optimize content for SEO/GEO best practices.

Requirements

• Bachelor’s degree required with a concentration in communications, marketing, journalism, or similar field required.
• Minimum of 5 years of creative social media strategy, content design and development.
• Proficiency with platforms such as LinkedIn, Facebook, Instagram and TikTok.
• Experience with paid social media advertising (Meta Ads Manager, LinkedIn Ads).
• Experience with WordPress, Google Analytics, and social media management tools such as HootSuite or Sprout Social, required.
• General knowledge of marketing strategies to support sales goals, including social and digital media.
• Knowledge of the corporate communications function, to include internal and external communications.

Preferred

• Multi-site social media experience, preferred.
• Knowledge of brand standards and AP Style, preferred.

Benefits

• Unlimited vacation time.
• Robust benefit options including medical, dental, vision, retirement savings, Basic Life and AD&D, Voluntary Life AD&D, Short-Term and Long-Term Disability.
• On-demand pay... and more!