Responsibilities

• Own daily posting across all social platforms, ensuring consistency in voice, tone, and timing
• Manage content calendars in partnership with the Director, bringing campaigns and moments to life across 9+ brand accounts on each platform
• Monitor engagement, respond to comments and messages, and foster an active, on-brand community
• Write all social captions, story copy, and short-form messaging across platforms
• Translate the brand voice into copy that feels elevated, engaging, and platform-appropriate
• Balance editorial storytelling with clear calls to action that drive engagement and bookings
• Capture and produce photo and video content across properties, often in real time
• Edit short-form video (Reels, TikTok) and still imagery with a strong understanding of platform best practices
• Design simple, elevated graphics for social, stories, and promotional moments
• Ensure all content aligns with brand standards while feeling fresh and current

Requirements

• Bachelor's degree in Business Administration, Marketing or related field.
• Social Media experience 5+ years in hospitality or lifestyle market.
• Expertise in content creation, graphic design and social media management.
• A strong copywriter with the ability to write in a clear, elevated, and brand-aligned voice.
• A hands-on content creator with strong photo, video, and editing skills.
• Fluent in social platforms (Instagram, TikTok, Pinterest, Facebook, LinkedIn, YouTube. Substack) and what performs on each
• Experienced in shooting and editing content natively (iPhone + Adobe Suite, CapCut, etc.)
• A strong visual eye with a clear understanding of brand alignment, composition, and tone
• Detail-oriented and organized, able to manage multiple accounts and deadlines
• Comfortable working in a fast-paced, on-property environment with real-time content needs