Social Media and Content Manager

Palo Alto, CA (On-site)

$80K/yr – $100K/yrIntern/New GradFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end organic short-form operation across TikTok, Instagram, and YouTube, shaping content strategy, pillars, and cadence while recruiting and coordinating creator seeding and partnerships and continuously testing for scalable formats.

  • Own end-to-end channel operation across major platforms
  • Coordinate creator seeding and partnerships and monitor feedback for product/content insights

Job Description

Responsibilities

  • Own our organic short-form operation end-to-end across TikTok, Instagram, and YouTube — content strategy, pillars, recurring series, and cadence
  • Ideate, shoot, and edit yourself on phone-native tools, and build both human-native and AI-generated video
  • Find video PMF: test relentlessly across gameplay, memes and current events, AI video, and creator-earnings angles until an SFV format breaks out, then scale it
  • Seed, curate, and spotlight the best user content, and build recognition and incentives (features, shoutouts, leaderboards) that pull players into creating
  • Recruit creators who fit our audience and run a many-creator seeding motion plus select deeper partnerships — briefs, relationships, deliverables, gifting and paid coordination, and performance tracking
  • Run comments and DMs as a content surface, listening for sentiment and insight and feeding it back into content and product

Requirements

  • Are early in your career (new grad or early-career) and hungry to own a channel end-to-end
  • Have grown a short-form account — your own or a brand's — to real reach, ideally through SFV
  • Have genuine algorithm intuition: you can explain why a video works (hook, retention, sound, timing)
  • Shoot and edit yourself, fast, on phone-native tools
  • Are comfortable making AI-generated video with emerging tools
  • Are high-output, scrappy, and self-directed, with no fear of failure — most videos flop early, and you keep testing and posting
  • Are happy to appear in videos without wanting to become the face of the brand

Preferred

  • Have run creator/influencer seeding or UGC programs before
  • Love games and play, but instinctively build for people who don't call themselves gamers
  • Are comfortable reading analytics, with some design or motion-graphics chops
  • Have grown a channel at a young-skewing mobile game, entertainment app, or creator-economy startup

Benefits

  • Competitive salary, meaningful equity, and performance bonus.
  • 100% employer-paid medical, dental, and vision insurance for employees and eligible dependents.
  • Flexible PTO and unlimited sick time.
  • $650/month AI Tools budget to use on the tools that help you do your best work.
  • $500/month Lifestyle Benefit for wellness, fitness, meals, house cleaning, and more.
  • $200/month Fun Benefit to spend on hobbies, travel, games, concerts, or whatever brings you joy.
  • Up to 16 weeks paid parental leave for birth parents and 12 weeks for non-birth parents, plus a $1,500/month childcare benefit .
  • $2,000 workspace setup allowance and $200/month commuter benefit .
  • Daily breakfast, lunch, and dinner on in-office days, plus regular team events and offsites.
  • 401(k) retirement plan through Human Interest
Astrocade logo

Astrocade

Enabling everyone to create games and interactive experiences.

Founded in 2022
Los Altos, California, USA
28 employees (6 in marketing)

Traffic Signals

Monthly Visitors
484.2K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
46.6%
Direct
37.3%
Referral
7.8%
Social
4.9%
Paid
3.3%

Headcount Trend

Current headcount: ~28

Marketing Team

Marketing Team Size
4 (14% of company)
Median Career Experience
4 years
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$12M
Last Raise
$12M
Seed, 2 years ago

Funding History

  • Jun 2024
    Seed • $12M