Responsibilities

• Co‑own the social content calendar, translating strategy into weekly shoot plans and daily posting across platforms.
• Ideate and produce short‑form content concepts (8–120 seconds) that fit Stallion’s brand voice and are designed for virality and ad performance.
• Serve as a recurring on‑camera personality for “voice of brand” segments, educational breakdowns, challenges, and series content.
• Conduct man‑on‑the‑street and in‑person interviews in NYC area, handling outreach, rapid‑fire questioning, and making participants comfortable on camera.
• Coordinate with the Videographer on shot lists, B‑roll, audio, and lighting needs for each shoot.
• Adapt and version content for different placements (Reels vs. TikTok vs. Shorts), including hooks, CTAs, and aspect ratios.
• Pull and interpret social performance metrics (views, watch time, engagement rate, profile visits, saves/shares) to identify winning patterns and inform new ideas.
• Partner with the paid media team to tag and pass top‑performing organic content into ad testing, and to generate paid‑first creative concepts.
• Monitor fitness, health, and DTC creator trends; propose reactive and “trend‑jack” content when relevant to Stallion’s audience

Requirements

• Passion for fitness, training, and health
• Demonstrated success running social accounts or creator channels with strong growth in followers and engagement
• Comfortable and confident on camera with the ability to deliver lines naturally, riff, and hold audience attention
• Strong grasp of TikTok, Reels, and Shorts best practices: hooks, pacing, captions, sounds, trends, and retention techniques
• Hands‑on skills in basic editing (CapCut, Final Cut, Premiere, etc.) and asset preparation for social posting

Benefits

• Medical Insurance, Dental, Vision, Whole Life, Critical Illness, Accident & Short Term Disability Benefits
• 401(k)
• Paid Time Off
• Paid Holidays
• Maternity, Paternity and Bereavement Benefits
• Flexible Schedule
• Relaxed "Tech Focused" Environment