Responsibilities

• Own day-to-day management, publishing, and community engagement across LinkedIn, Instagram, X, and additional channels as the brand grows.
• Build and maintain a content calendar balancing timely immigration news with evergreen educational content.
• Design high-quality graphics, carousels, and repeatable visual templates from material produced by the legal writing team.
• Uphold and evolve brand guidelines so every published asset looks and feels consistent and premium.
• Appear on camera and film, direct, and edit polished short-form video (Reels, Shorts) with strong pacing, captions, and hooks.
• Track performance metrics and iterate on content strategy based on what the data shows.
• Attend industry and community events on behalf of the brand and support community engagement initiatives.

Requirements

• 2 to 7 years of social media, content, or growth marketing experience, ideally at an early-stage startup.
• A strong, demonstrable design eye with a portfolio showing premium, editorial-quality social graphics and video work across multiple professional projects.
• Confidence and polish on camera, with proven ability to present and explain complex topics clearly in short-form video.
• Expert-level proficiency in at least one design tool such as Figma, Adobe Illustrator, After Effects, or similar.
• Solid video editing skills including platform-native techniques, transitions, and caption workflows.
• Strong written communication skills and the judgment to translate dense, regulated-topic content into clear and engaging posts.
• Experience marketing trust-heavy or compliance-sensitive services (legal tech, fintech, healthcare, or similar) is a plus.
• Working knowledge of basic HTML and CSS is a plus.
• Personal connection to immigration or international communities is a plus.
• Ability to work from the San Francisco office at least three days per week; exceptional fully remote candidates may be considered.

Preferred

• Experience marketing trust-heavy or compliance-sensitive services (legal tech, fintech, healthcare, or similar) is a plus.
• Working knowledge of basic HTML and CSS is a plus.
• Personal connection to immigration or international communities is a plus.