Responsibilities

• Own the full process of creating short-form videos and posts across TikTok, IG Reels, and Amazon
• Everything from generating and pitching ideas, to production and editing
• You will need to feel comfortable being one of the faces of the brand as we do expect that you will be in many of the videos
• Be an expert on social platforms, including staying up-to-date on social trends and in-app features
• Work with our Social Media Manager to post and track performance of content and identify top and bottom performers each week
• Identify what’s working and iterate quickly
• Continuously test and refine hooks, formats, and concepts based on performance
• Work with our Social Media Manager to provide ideas for captions, hashtags, and social-first copy
• Help create engaging, on-brand thumbnails per platform
• Provide on-the-ground support and capture behind-the-scenes content at events, retail moments, and store visits