Social Media Content Creator-Retail Luxury

West Hollywood, CA (On-site)

$100K/yr – $130K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Own luxury social content creation across fashion brands on Instagram and TikTok, combining short-form video, static posts, and brand voice.

  • Must-have: Strong short-form video skills with a fashion/luxury portfolio and editing ability.
  • Standout: End-to-end ownership from concept to posting with performance-driven iteration.

Job Description

Responsibilities

  • Shoot, edit, and publish short-form video content for Instagram Reels and TikTok (product showcases, try-ons, styling, behind-the-scenes)
  • Create static and carousel posts for Instagram and Pinterest highlighting key inventory drops
  • Develop content that conveys luxury brand equity while communicating the value proposition (authentic designer goods at real discounts)
  • Maintain a consistent posting cadence — ideally 5–7x/week across platforms
  • Adapt and maintain the Shop The Sample brand voice: refined, confident, accessible luxury — never discount-y or off-brand
  • Concept and pitch content calendar ideas aligned with new arrivals, seasonal moments, and promotional pushes
  • Collaborate with our team on email marketing tie-ins (Klaviyo flows) and website campaigns
  • Identify trending audio, formats, and content styles relevant to our audience
  • Track performance metrics (reach, saves, engagement rate, profile visits, link-in-bio clicks)
  • Provide a brief weekly or bi-weekly performance summary with recommendations
  • A/B test content formats and iterate based on what drives traffic and conversions

Requirements

  • Portfolio of social media content you've created for fashion, retail, or luxury brands — please include links in your proposal
  • Proven experience growing Instagram and/or TikTok accounts (share metrics if you can)
  • Strong short-form video skills: shooting, editing, captioning, hook writing
  • Understanding of the luxury/aspirational fashion customer — you know the difference between Brunello Cucinelli and a fast-fashion brand and why it matters
  • Excellent written English — captions and copy need to feel polished, not generic
  • Self-directed and reliable — you hit deadlines without being chased

Preferred

  • Based in Los Angeles, CA — this is a fully on-site role
  • Experience with Shopify-integrated content (driving traffic from social to product pages)
  • Familiarity with Pinterest for fashion/lifestyle brands
  • Basic photo editing in Lightroom or similar
  • Knowledge of Klaviyo or email marketing integration with social content

Benefits

  • Health insurance
  • Paid time off

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Team Size
1 (8% of company)