Responsibilities

• Develop a monthly content calendar across all four platforms aligned to business goals, frequency is limited and unique to each account
• Produce short-form video content (Reels, TikToks) that are engaging, on-brand, and scroll-stopping
• Design and write static posts, graphics, and captions that reflect the Planted Local Lending and Trish Reedy brand voice
• Collaborate with Trish to capture authentic behind-the-scenes, educational, and community-driven content
• Repurpose content across platforms efficiently
• Schedule and publish content consistently across all platforms
• Monitor comments, DMs, and engagement — respond in brand voice or flag for Trish
• Engage with referral partners, local businesses, and community accounts to grow reach
• Track performance metrics weekly (reach, engagement, follower growth, link clicks) using our CRM platform
• Deliver a simple monthly report highlighting wins, opportunities, and recommendations