Responsibilities

• Conceptualise and create engaging and original short-form content for TikTok and Instagram that aligns with the brand's DNA, voice, and objectives
• Stay ahead of TikTok, social media, and internet trends, challenges, and cultural moments to implement relevant and timely content into the social strategy
• Collaborate closely with our social team to stay up-to-date on social editorial calendar and understand campaign goals and messaging, translating them into visual narratives
• Execute end-to-end video production, including shooting, arranging, making selects, editing or drafting editor briefs, and sound design/direction to deliver high quality content that drives awareness and engagement
• Shoot content in our office, on set, and on location on a weekly basis
• Partner with cross-functional team in order to execute content, e.g. Product Development on packaging BTS or Product Edu for application videos
• Experiment with different video styles, techniques, and formats to keep content fresh and appealing to diverse audiences
• Analyze content performance metrics, insights and adapt content strategies to drive engagement and growth

Requirements

• 2+ years of experience in social media content creation, with a strong emphasis on TikTok and video content
• This position requires regular in-office presence (2-3 times per week) in Los Angeles
• We aren’t afraid to go first–OUAI is a social-first lifestyle brand that aims to break the mold beyond traditional hair care content. We expect you’ll bring fresh ideas that keep OUAI at the forefront of experimental and engaging content
• Proven track record of social content creation, with an emphasis on TikTok and video content
• Comfort with appearing on camera and BTS in social content
• Strong visual and storytelling skills, with an eye for detail and a knack for capturing attention quickly
• A firm grasp on what makes a piece of content successful, including tailoring POV for new audiences, engaging with our existing community, and best practices like cover photos, onscreen text, and video length
• Ability to leverage third party editing apps in content creation

Benefits

• Hourly Compensation $35/hour
• Candidates are required to be available to work onsite at our Los Angeles headquarters office 2-3 times per week.
• This freelance, part-time position does not qualify for full-time benefits.