Social Media Content Creator NYC (m/f/d)

New York, USA

Salary Not AvailableMid LevelFull time

Posted 5 months ago

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Job Summary

Drive Gronda's social presence for chefs and food lovers by leading strategy, content creation, and performance insights in NYC.

  • Must-have: Real-world social media experience with a culinary audience
  • Standout: Video-first content with data-driven optimization and audience research

Job Description

Responsibilities

  • Own the strategy — develop and drive a social media strategy that grows our brand and deepens engagement across all platforms
  • Create content that hits — shoot, edit, and curate videos and visuals that feel native to each platform (Reels, TikTok, Stories — you name it)
  • Be in the comments — actively engage with our community, respond to feedback, and keep the conversation going
  • Know your numbers — track KPIs, report on performance, and use data to constantly sharpen your approach
  • Stay ahead of the curve — you're always the first to know about a new trend, format, or algorithm change
  • Collaborate closely with our content and product teams to keep everything aligned
  • Location: NYC
  • Working hours: Full-time
  • Salary: Min. €69,000 (overpay based on skills)

Requirements

  • Some real-world experience in social media (your own channels, agency for chefs or chefs directly - we care about what you've built, not just where you worked)
  • A real passion for the culinary world - our audience is chefs and food lovers, and you need to get what makes them tick
  • Solid skills in video production and editing for social
  • A genuine feel for audiences - you know how to research, understand, and speak to different communities
  • Fluency in social media KPIs and what they actually mean for growth
  • A creative eye and an analytical brain - you make great content and you know why it works
  • Strong communication skills and a collaborative mindset

    Benefits

    • Other benefits: Tech and learning budget, two team off-sites a year etc.
    Gronda logo

    Gronda

    Gronda is the #1 Community for Chefs & Culinary Lovers. Over a million professional chefs from more than 100 countries share their actual recipes, so you learn to cook like a starred chef at home. Gronda has +1 million downloads and is available in multiple languages.

    Founded in 2016
    Innsbruck, Tyrol, AUT
    51 employees (24 in marketing)