Social Media & Content Creator

Responsibilities

• Plan, film, edit, and publish engaging content that promotes both Kansas City area locations
• Create short form videos for Facebook, TikTok, YouTube Shorts, and paid advertising placements on Instagram
• Appear on camera, interview guests and employees, and help bring personality to our local social media channels
• Capture races, customer reactions, group events, staff features, and behind the scenes moments
• Showcase the full K1 Speed experience, including kart racing, arcade games, food and drinks, parties, corporate outings, and leagues
• Stay current with social media trends, sounds, formats, and platform features, and adapt relevant ideas to fit our brand
• Develop original content ideas alongside trend based content to keep our channels varied and engaging
• Manage content calendars and posting schedules for our local social media accounts to maintain a consistent presence for both locations
• Write clear, engaging captions and promotional copy that encourage people to visit, share, or learn more
• Take and edit photos and create graphics for social media, promotions, digital screens, signage, and other marketing needs

Requirements

• A bachelor’s degree is preferred but not required. Studies in Marketing, Communications, Journalism, Digital Media, Film, Graphic Design, or a related field are especially relevant
• A portfolio, social media account, or examples of content you’ve created is required. Relevant work from employment, freelance projects, internships, school organizations, or personal accounts will be considered
• Demonstrated ability to film and edit engaging short form videos, with an understanding of framing, pacing, audio, captions, and how to capture attention
• Proficiency with a video editing tool such as CapCut, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or similar software
• Familiarity with photo editing and graphic design tools such as Canva, Photoshop, Illustrator, or Lightroom
• Strong understanding of Facebook, TikTok, YouTube Shorts, and Instagram, including how to create content suited to each platform
• Comfortable appearing on camera, speaking naturally, and interacting with guests and employees
• Creative mindset, a sense of humor, and a willingness to experiment with new ideas while exercising good judgment
• Strong writing skills, with attention to spelling, grammar, accuracy, and brand voice
• Ability to organize projects, maintain a posting schedule, meet deadlines, and follow through on commitments

Preferred

• Experience growing a personal or business social media account is a plus
• Experience creating content for entertainment, hospitality, motorsports, or other local businesses is a plus
• Paid advertising experience isn’t required, but an interest in learning is welcome