Social Media Content Creator Intern

Kalamazoo, MI (Hybrid)

Salary Not AvailableIntern/New GradInternship

Posted 2 weeks ago

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Job Summary

Own and execute social media content campaigns for Kalamazoo attractions, producing eye-catching photos and short-form videos while collaborating in weekly strategy discussions and bringing student-focused ideas to life.

Capture content across Kalamazoo themes and events
Attend weekly marketing meetings and contribute to strategy
Help train brand guidelines for partner organizations

Job Description

Responsibilities

Capture content around a variety of themes, not limited to:
Everyday life in Kalamazoo
Food & Beverage
Arts, Culture, & Community
Seasonal Features & Events
Sports & Recreation
Produce short-form video content such as Instagram Reels and YouTube Shorts in addition to standard static social media posts
Capture eye-catching photography for planned social media posts
Attend weekly marketing meetings with designated organization members to discuss ideas for social media content strategy
Bring forward ideas that resonate with student audiences

Requirements

Interest in social media, storytelling, and/or digital content
Attention to detail and ethical judgement
Creative and self-motivated
Demonstrate familiarity with campus life and Kalamazoo attractions or interest in things to do in Kalamazoo
Have a strong social media presence on campus and the ability to influence peers through authentic, engaging content

Benefits

Opportunity to gain experience in social media marketing and content strategy
Work with reputable organizations in the tourism and hospitality industry
Gain vital experience for your resume and portfolio
Showcase student voices across social media platforms

Discover Kalamazoo

Mission:Be the inspiration that encourages visitors and residents to discover Kalamazoo.Vision:Share Kalamazoo with everyone.Discover Kalamazoo is the official destination marketing organization for Kalamazoo County. We recruit meetings, events, and conferences, that create positive economic impact throughout our community. We connect planners with local businesses and provide information and resources to both visitors and residents. We find every way possible to share our love of our community and let others know why Kalamazoo is the perfect place for a unique getaway, meeting, or event. We work to share Kalamazoo with everyone, inspiring visitors and residents to discover Kalamazoo. Kalamazoo: An intriguing name, with an equally interesting vibe! You can explore outdoor adventures along trails and waterways. Sip exquisite coffee, handcrafted cocktails, locally brewed beer, and freshly made wine. Experience historic automobiles, revolutionary planes, and other past treasures. Taste decadent farm-to-table dishes. Be moved by eclectic music and stunning art for the mind and soul. Enjoy inspiring performances, on stage and off. And here, you'll find homegrown makers and artisans at the heart of it all. There isn't just one thing that makes Kalamazoo unique, and whether this is your first visit, or the place you call home, there's always something exciting to discover. Kalamazoo: Made for You.

Founded in 2007

Kalamazoo, Michigan, USA

21 employees (5 in marketing)

www.discoverkalamazoo.com