Social Media Content Creator (Hybrid + Travel)

Port Washington, NY (Hybrid)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end content creation for events and social, turning customer experiences into compelling brand narratives while leaning on data to lift performance.

  • Content Production: Shoot and edit video and photos for social and events, plus captions that fit our brand voice.
  • Storytelling & Captioning: Develop interviews and longer-form stories that educate and engage audiences.
  • Analytics-driven Optimization: Translate audience insights into more engaging, higher performing content across channels.

Job Description

Responsibilities

  • Capture amazing photos and video content at customer sites, trade shows, events, and showrooms.
  • Create engaging content for Instagram, LinkedIn, YouTube, and emerging platforms.
  • Produce everything from quick reels and behind-the-scenes footage to interviews and longer-form storytelling.
  • Write compelling captions, social posts, and supporting content.
  • Help shape how thousands of customers experience our brand online.
  • Use analytics and audience insights to continually improve performance.

Requirements

  • Bachelor Degree in Marketing, Business or a closely related area of study.
  • Willingness, ability and excitement for extensive travel to customer locations, trade shows, and our showrooms, including occasional extended early and late hours tied to event coverage.
  • 3-5 years of professional experience in a corporate structured business environment creating content for social media.
  • Ability to provide a professional Portfolio of work samples required inclusive of links or files demonstrating social content) with an emphasis on video.
  • Proven technical ability to shoot and edit video (smartphone + camera), including lighting, audio, framing, and post-production skills.
  • Experience using Design/Editing tools: Adobe Creative Cloud or Canva.
  • Demonstrated data driven results translating technical topics into clear, engaging content for a professional audience.
  • Strong writing and editing skills with a proven ability to maintain a consistent brand voice and tone.

Preferred

  • Industry familiarity in lighting, interior design, architecture, construction, or property development is preferred but not required.
  • HubSpot or Sprout Social experience is preferred.
  • PIM/DAM experience is preferred.

Benefits

  • paid time off
  • medical & dental coverage (including family coverage)
  • vision
  • life
  • 401(k)
  • tuition assistance
  • continuous training and development
  • hybrid work environment
  • travel opportunities
WAC Group logo

WAC Group

WAC Lighting features a complete line of luminaires that combine discreet style and functionality. Fueled by a passion for creating, WAC offers customers the true benefits of a world-class factory and products that are progressive in design and technology to solve your most challenging lighting needs. Featuring accent, functional and recessed luminaire collections, WAC is ideal for multi-family residences, hotels, restaurants, hospitality, residential applications, and a multitude of commercial environments across the globe. With over 100 engineers on staff across six factories worldwide, WAC puts creative and forward-thinking minds behind solving various lighting needs utilizing the latest technologies while offering an industry-leading, vertically integrated operation. The WAC line of architectural lighting solutions provide cutting-edge LED illumination at different light levels employing recessed, track, wall wash and downlights. Our vast array of lighting fixtures offers symmetrical, asymmetrical, direct or indirect illumination with a variety of specifiable options such as beam angles, light distribution and glare control. Architectural collections feature high-performance interior/exterior LED luminaires that are available as wall cylinders, ceiling mounts and pendant downlights, all designed and engineered to perform specific lighting tasks in various residential, hospitality and commercial environments.WAC Fans combine energy-efficient DC motors, smart home connectivity, sophisticated styling and offerings at competitive price points, creating a compelling collection that is unmatched. New housing styles, blade features, integrated LED technology and beautiful finishes bring fresh possibilities to meet your project's design needs. WAC Landscape Lighting features groundbreaking patented lighting solutions for your entire outdoor canvas with a wide range of luminaires for various lighting installations and projects.

Founded in 1984
Port Washington, New York, USA
262 employees (28 in marketing)

Traffic Signals

Monthly Visitors
146K
Monthly Google Ads Budget
$7K
Traffic Source Mix
Search
46.1%
Direct
49.2%
Referral
3.1%
Social
0.6%
Paid
0.8%

Headcount Trend

Current headcount: ~262

Marketing Team

Marketing Team Size
14 (5% of company)
Median Career Experience
18 years
Median Tenure
4.1 years

Funding

Total Funding
$200K
Last Raise
$200K
Grant, 16 years ago

Funding History

  • Oct 2009
    Grant • $200K

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