Social Media Content Creator

Responsibilities

• Create content for multiple social media platforms, sharing information about GDL events, collections, libraries, and library spaces.
• Tailor content formats to fit the unique technical and audience requirements of different platforms (e.g., TikTok, Instagram, YouTube, LinkedIn, etc.)
• Track performance metrics using tools like Google Analytics and social media dashboards to evaluate success and adjust strategies.
• Maintain current advertising on social media platforms.
• Use good judgment responding to comments, managing direct messages, and building an audience.
• Ability to travel to various locations for content collection, events, and meetings.
• Other duties as assigned.

Requirements

• Demonstrable experience with photography, photo editing, and video editing.
• Experience creating and editing video and audio scripts.
• Strong storytelling, copywriting, and visual design skills.
• Experience creating and executing a content calendar.
• Experience with content management systems, digital publishing, and editing tools (e.g., Adobe Creative Suite, Canva, CapCut, etc.).
• Ability to interpret analytics to pivot strategies and maximize audience reach.
• Strong time management skills.
• Highly organized with the ability to handle multiple projects and hit tight editorial deadlines.
• Proficient in analyzing numbers, percentages, and statistics to show the impact that social media activity has on GDL.
• Excellent verbal and written communication skills.