Responsibilities

• Concept, shoot, and edit social-first content end-to-end with a strong, distinct point of view
• Operate with a “creator mindset”—producing content that feels native to the platform, not overly branded or overly polished
• Identify and develop recurring content franchises as well as one-off moments that capitalize on real-time opportunities
• Function as a junior field producer—actively seeking out stories, personalities, and moments across the property
• Capture content using a mix of tools including iPhone, action cameras (e.g., Osmo), Meta glasses, and professional systems, selecting the right tool based on platform, speed, and creative intent
• Create a wide range of content formats including short-form video, memes, carousels, interviews, trend-driven content, and reactive social posts
• Produce UGC-style content that feels authentic, immediate, and culturally relevant
• Stay deeply embedded in internet culture, trends, and platform behaviors—actively participating in and contributing to emerging trends
• Understand the nuances of each platform (Instagram, TikTok, YouTube, Facebook, etc.) and tailor content, pacing, and storytelling accordingly
• Balance planned content tied to campaigns and calendars with opportunistic, real-time content creation

Requirements

• Bachelor’s degree in film, media, design, marketing, or related field and/or equivalent experience
• 2+ years of experience creating social-first video content in hospitality, lifestyle, entertainment, or similar environments
• Strong portfolio demonstrating social-first storytelling, not just visuals—must include examples of trend-based, UGC-style, and narrative-driven content
• Proven ability to operate as a self-starter—identifying and executing content ideas without heavy direction
• Deep understanding of social platforms and content formats across Instagram, TikTok, YouTube, and Facebook
• Demonstrated ability to create both franchise content (repeatable series) and one-off reactive or viral moments
• Comfortable shooting across a range of devices (iPhone, action cameras, wearable tech, and professional systems)
• Strong editing skills with a focus on pacing, engagement, and platform-native storytelling
• Strong creative instincts and a clear point of view—ability to determine what makes content compelling vs. simply aesthetic
• This is not a role for purely technical shooters/editors. Candidates must demonstrate strong creative instincts, cultural awareness, and the ability to think and operate like a content creator
• Excellent communication, collaboration, and presentation skills