Social Media Content Creator

Responsibilities

• Develop and execute engaging social media content strategies tailored to various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality multimedia content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing software.
• Monitor social media channels actively through social listening tools to gauge audience sentiment and identify trending topics relevant to the brand.
• Manage social media campaigns utilizing scheduling tools such as Hootsuite and Buffer to ensure consistent posting schedules.
• Analyze social media performance metrics using analytics tools like Google Analytics and native platform insights to optimize content effectiveness and marketing strategies.
• Collaborate with public relations teams to ensure cohesive branding and messaging across all digital channels.
• Conduct keyword research and SEO practices to enhance content visibility in search results and improve overall digital marketing performance.

Requirements

• Proven experience in social media management, content creation, graphic design, or digital marketing roles.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), media editing tools, and video editing software.
• Strong understanding of social media platforms’ algorithms, analytics, and advertising options including Facebook Advertising.
• Knowledge of SEO principles, web analytics (Google Analytics), and marketing online analytics.
• Excellent writing skills with a keen eye for proofreading and brand consistency.
• Ability to interpret social media analytics data to inform content strategies effectively.
• Experience with social listening tools like Hootsuite or Buffer for trend analysis and engagement monitoring.
• Familiarity with relationship management techniques for engaging online communities and influencers.

Benefits

• Flexible schedule
• Tuition reimbursement