Social Media Content Creator

Colby, KS (On-site)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 7 days ago

Job Summary

Own end-to-end social content creation for Colby, driving campus storytelling through video production, copywriting, and platform strategy while coordinating with the communications team on key priorities and performance improvements.

Lead video and asset production for daily social content across multiple platforms.
Shape campus-focused stories, engagement, and reporting through analytics and audience interaction.

Job Description

Responsibilities

Video & Asset Production: Conceptualize, script, shoot, and edit engaging short-form video (Reels, TikToks, Shorts) and static image assets on a daily basis using mobile and DSLR equipment.
Campus Storytelling: Identify, interview, and feature Colby students, faculty, staff, and alumni to produce authentic content highlighting campus life, events, and College initiatives.
Copywriting: Write clear, platform-native captions, scripts, headlines, and calls to action aligned with Colby’s brand tone.
Standards & Compliance: Ensure all assets comply with Colby’s brand, accessibility, editorial, privacy, copyright, and photo-release standards.
Special Projects: Manage the creation and distribution of the Communications email newsletter and oversee student content workers.
Strategy & Scheduling: Lead the strategy and maintain a consistent posting schedule across key channels (Instagram, TikTok, LinkedIn, YouTube, X/Twitter, Facebook).
Cross-Functional Alignment: Collaborate with the communications team to align social strategy with broader strategic priorities.
Trend Adaptation: Monitor industry news, viral concepts, audio trends, and platform updates to keep content relevant and test new formats/hooks.
Audience Engagement: Actively engage with the community in comments and DMs to foster a strong digital presence.
Analytics & Reporting: Use social listening and analytics software to track key metrics (reach, engagement, conversions), optimize future performance, and provide regular campaign reporting.

Requirements

Experience: 2+ years of professional digital/social content creation experience for a brand, agency, publication, or creator account (or an equivalent combination of education and experience).
Portfolio: A portfolio or reel demonstrating successful short-form video content and digital storytelling.
Technical Skills: Proficiency in mobile/DSLR shooting and video editing software (CapCut, Adobe Premiere, Final Cut Pro, or similar).
Platform & Design Expertise: Deep understanding of current social platforms, basic graphic design (Canva, Figma, Adobe Express or other Adobe platforms), and copywriting.
Analytics: Ability to interpret social metrics, perform social listening, and apply data insights to content strategy.
Soft Skills & Collaboration: Excellent organizational, deadline-management, and cross-departmental collaboration skills, with a commitment to fostering an inclusive, diverse community.

Preferred

Experience in higher education, non-profit, or mission-driven environments.
Hands-on experience with social management software (e.g., Brandwatch, Asana, Mailchimp).
Knowledge of digital accessibility best practices (alt text, video captioning, color contrast).
Experience covering live events under tight deadlines and supporting paid social or student ambassador programs.

Colby College

Founded in 1813, Colby College is the 12th oldest liberal arts college in the United States. Distinctive in its offerings, Colby provides an intimate, undergraduate-focused learning environment with a breadth of programs presenting students and faculty with unparalleled opportunities. A vibrant and fully integrated academic, residential, and cocurricular experience is sustained by a diverse and supportive community. Located in Waterville, Maine, Colby is a global institution with students representing nearly every U.S. state and approximately 70 countries.Colby’s model provides the scale and impact of larger universities coupled with intensive learning in a community committed to scholarship and discovery, multidisciplinary approaches to integrated learning, study in the liberal arts, and leading-edge programs addressing the world’s most complex challenges. Its network of partnerships with prestigious cultural, research, medical, and business institutions extends educational and scholarly collaborations, providing students with unmatched experiences leading to postgraduate success.The College’s wide variety of programs and labs provides students and the community access to unique experiences: the Colby College Museum of Art, the finest college art museum in the country, and the Lunder Institute for American Art have made the College a nationally and internationally recognized center for art scholarship; DavisConnects prepares students for lifelong success by combining a forward-thinking liberal arts education with extensive internship, research, and global opportunities for all students regardless of their personal networks and financial circumstances; and the 350,000-square-foot Harold Alfond Athletics and Recreation Center, opened in 2020, is the most advanced and comprehensive NCAA D-III facility in the country. In fall 2021, Colby opened the Davis Institute for Artificial Intelligence, the first such institute at a liberal arts college.

Founded in 2003

Waterville, Maine, USA

2K employees (148 in marketing)

www.colby.edu