Social Media Content Creator and Client Intake Specialist

New York City, NY (On-site)

$76K/yr - $93K/yr (Est.)Mid Level2+ years expFull time

Posted 9 hrs ago

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Job Summary

Own and execute short form video content and social lead generation for the firm, driving audience engagement and intake.

  • Own content creation and calendar planning
  • Track performance and coordinate with SEO/paid media to support marketing efforts

Job Description

Responsibilities

  • Plan, write, film, and edit short form video content for Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn
  • Build and maintain a monthly content calendar covering case results, client education, personal injury law explainers, community events, and firm culture
  • Write captions, hooks, and copy that sound like real people talking, not like a law firm brochure
  • Coordinate with our attorneys to turn case wins and legal developments into content that a non-lawyer can understand
  • Capture photo and video around the office, at events, and on location
  • Track performance (reach, engagement, follower growth, inbound leads from social) and report on what is working
  • Coordinate with our outside SEO and paid search vendor so that organic social supports the broader marketing effort
  • Support our motorcycle rights and community outreach content, including event coverage
  • Answer incoming calls, web form submissions, chat inquiries, and social media messages from prospective clients
  • Conduct compassionate, thorough intake interviews and accurately record the facts of the incident, injuries, treatment, and insurance information in our case management system

Requirements

  • 2 or more years of experience in social media content creation, digital marketing, customer service, call center, sales, or legal intake. Strong candidates come from many backgrounds and we will consider a standout applicant with less experience.
  • Excellent written and spoken English. Your writing needs to be clean, warm, and clear.
  • Comfort on camera and behind it. You should be able to shoot and edit a vertical video on your phone and make it look good.
  • Working knowledge of CapCut, Adobe Premiere, Canva, or comparable editing and design tools
  • Genuine empathy. Many of the people who call us are in pain, frightened, and calling a law firm for the first time in their lives. How you make them feel on that first call matters more than anything else in this job.
  • Organization and follow through. Leads that do not get called back are leads that go to another firm.
  • Comfort with case management and CRM software. Experience with a legal specific platform is a plus.
  • Discretion. You will handle confidential client information and must maintain strict confidentiality.

Preferred

  • Prior experience at a personal injury or plaintiffs' side law firm
  • Conversational Spanish
  • Photography, graphic design, or motion graphics skills
  • Experience with paid social or working alongside an SEO agency

Benefits

  • 401(k)
  • Bonus based on performance
  • Health insurance
  • Paid time off

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